We have seen a lot of athletes make it big in the world of endorsements and for former high school phenom Lebron James, who would not want to have him as a model endorser? But considering the large number of athletes also being signed up for endorsement deals, it all boils down to leverage on who can really rack the sales in.

For Lebron James, there is no doubt that as an individual, he is a walking endorsement. But for him to really sit on top of the world, being part of a championship team is perhaps what can really elevate him towards higher ground.

The world of advertising is a pretty picky place. To get the lead above the rest, you have to be known worldwide. Apparently he came that close two years ago. Perhaps this year that dream can finally be fulfilled.

(Source) Cleveland.com

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: basketball | cleveland | endorsement | lebron james | marketing
Filed under: Advertising, Branding