Levi’s has already been an established brand in the world of fashionable jeans and pants. In fact, its button-fly jeans has already made its mark as perhaps the leverage it needs from the other jean manufacturers in the world. And to further strengthen that hold, they have added the advanced marketing tool known as viral marketing to further bolster their brand.

At Unbuttonyourbeast.com, visitors can choose from nine different animated characters with names like Trout Troutman, Paul the Pincher and Sock Nasty, then customize the beast’s message by calling a toll-free number. The effort, unsurprisingly, is geared to young men just out of college.

(Source) AdWeek

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: brand | jeans | levis | unbutton | Viral Marketing
Filed under: Advertising, Branding, Design, Experiential Marketing, Fashion Marketing and Sales, Industry News, Viral Marketing