Remember the Oscar Meyer bologna song?

What about the Big Mac jingle?

Back in the 70s and 80s, companies didn’t make clever jingles so you would have something to sing under your breath. They were utlizing very subtle mind control on you. They wanted you to remember.

Studies have shown that your memory improves just by making yourself aware of something. By creating a catchy jingle that caught in our heads, it forced us to be aware of the product or company. It lodged itself into our memories so thoroughly that we can often repeat these jingles flawlessly, even though we have not heard them in 20 years.

Jingles are passe’ now. They have fallen out of style. But they have been replaced by catchy phrases and eye catching icons. Little chihuahuas, charming lizards with aussie accents, these have become the currency of advertising. These are what make us remember the brand.

Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for BizWarrior Online and Beneath the Brand Blogs. When he isn’t pontificating about business, he juggles, does magic, and eats fire. What a dork.

Article Tags: Advertising | gecko | jingles
Filed under: Advertising, Marketing Trends