Are we abusing the “Green” tag these days? Apparently, it is no secret that the products aimed at contributing to brand and marketing awareness have become the preferred consumer’s choice. But are all the companies really branding according to “green initiatives” or for the “green dollar”?

Sadly, there are companies that have embraced the eco-friendly standards being set forth today. But the thing about it all is that some of them have abused it, claiming to be eco-friendly but only on the outside. Normally, these are the companies that have not yet been audited and once they are audited, chances are they may be forced to actually implement their green claims.

Is this fair? As a consumer apparently not! But if you are a corporate owner or manufacturer, you would maximize the time factor to alter your product. And this would normally come when questions surrounding your green claims become noticed and checked by local product authorities for consumer safety.

Now that would start a trend of losing actual “Green Dollars”!

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Branding | ecofriendly | environment | green tags | marketing
Filed under: Advertising, Branding, Green Marketing