Not much to say here, except to say that never before had I spent an HOUR browsing the website of a cereal manufacturer. If you can capture the interest of consumers by talking about cereal, and you can continually reiterate your brand positioning in that time, you have a sure-winner on your hands. So much that this has gone viral, and I was made aware of this via several others.

So, without further ado, kick back and relax and enjoy www.nograpesnonuts.com.

Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for BizWarrior Online and Beneath the Brand Blogs. When he isn’t pontificating about business, he juggles, does magic, and eats fire. What a dork.

Article Tags: Branding | cereal | grapenuts
Filed under: Branding, Marketing Innovation