On September 1, a man passed away. This man’s voice had been heard countless times by millions of people. Yet most people would not be able to tell you his name.

The man was Don LaFontaine, and his claim to fame, his brand, was that of the movie trailer guy. His voice had been featured in thousands of movie trailers, as well as on various TV shows, commercials, and more. Don had not set out to create a brand, but his distinctive voice quickly catapulted him to the upper echelon of voice actors.

A brand sets you apart and communicates a message. Don’s brand happened by accident, as his remarkable voice automatically set him apart from others, and communicated a simple message.

“I am the voice of movies.”

Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for BizWarrior Online and Beneath the Brand Blogs. When he isn’t pontificating about business, he juggles, does magic, and eats fire. What a dork.

Article Tags: Brent Allan | don lafontaine | Movies
Filed under: Branding