If there is one powerful medium that everyone knows, it is television. We see most shows today flashing various fashion trends and wardrobes to which certain accessories like jewelry and watches come as a package when a viewer wants to be seen in the same style that they see from their favorite actress.

Most companies are adhering to this trend and for sure, this approach can be a great boost towards hitting the right target market and building you brand as well. Just take a look at the Technomarine brand which offers watches in the market priced between Php 15,000.00 to 20,000.00 depending on the design preferred.

Instead of going the traditional route of taking on an image model, he has said they want to be in “places where people don’t expect the brand to be.” To this end, they have participated in the music-centric Grammy’s and in “Lipstick Jungle,” the cable TV series starring actress and former model Brooke Shields.

(Source) GMA News

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Advertising | marketing | technomarine | Television Marketing | tv series | watches
Filed under: Advertising, Brand Equity, Branding, Business, Celebrity Marketing, Fashion Marketing and Sales, Marketing Trends