We all know that the tobacco is in a bind these days as the whole world has practically condemned them. Apparently advertising mediums have been restricted and we no longer see the aggressive ads that we used to see.

But while that is a given, some tobacco brands like Virginia Slims have turned to alternative measures of building their brand, one of which is offering a new color for its usual packing. We know Virginia Slims to be a feminine-type of a cigarette and by emphasizing on its purse pack line, it is obvious that they are gearing towards a more attractive market in the women category who are still out there looking for exotic lady’s tobacco lines.

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Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: cigarettes | Packaging | tobacco | Virginia slims
Filed under: Marketing Innovation, Marketing Trends, Packaging