In a move to remind people and further push towards the awareness of “Do not Drink and Drive during the Holidays”, Road Safety minister Jim Fitzpatrick has unveiled a new campaign offering Free Coke to be handed-out to drivers who volunteer not to touch a drop of alchohol on evenings out at hundreds of pubs on Merseyside during the festive season.
It is indeed the season to be merry but one cannot avoid drinking too much from parties and pubs. So with the hopes of bringing down potential dangers, this campaign aims not only to make people aware of not to…
When it comes to branding, you have to make sure that the first thing you can address is how to enter the person’s mind and stay there. That is the hard part compared to retaining its essence. Branding is about building your product through gathering the interests of most people at first and eventually that can be done through analysis and observation of the market trends.
Visualization is one part of it. Sophisticated logos or image representations do not necessarily help a lot. People like it simple and easier to remember. From there it can find its place in a person’s brain…
Another Black Friday shopping bonanza has come and gone. Surprises were to be found on both sides of the cash register.
Some consumers were surprised at some of the sales. In the past, many of the truly great savings were acquired by mail-in rebates. Companies could offer these tremendous rebates because they counted on some people failing to send them in, thus paying full price for the item.
Yet many companies have now gone to instant rebates or just plain price markdowns. The day of the mail-in voucher is nearly gone.
While I personally waited in line, people were excited over getting a…
We often hear that “It’s the thought that counts” wherever we go especially if Christmas is here. Not all people have the money or cash to give actual gifts so perhaps regifting is a good way to somehow be an alternative towards the season of giving.
Such is a trend that most companies are following. Virtual gifts sent online can be likened to the traditional e-cards where gifts take the lead in sending messages and an indirect way of marketing certain products. There are companies that have turned to viral marketing like OfficeMax and UPS. Fictitious and fantasy like to most,…
Today, brands are important but so are costs. We all know the price that a Mercedes Benz carries or even a Hummer. But why spend all your savings on one car if you can get two for the price of one?
There are car manufacturers that offer wiser prices which if put altogether can equal one of these luxury car brands. Take the case of these two Kia Magentis 2.0 CRDi GS saloons which will cost you about £15,220. Compare to that to the price of a Mercedes Benz of about £30,000 and yow can find that you can get two for the…
Every week, I get together with a group of friends. Often when I would arrive at the home we meet in, there 
would be McDonald’s bags strewn everywhere, with people hungrily gnawing into a burger or throwing french fries across the room.
A few weeks ago, I arrived, and people were hanging out and chatting. One thing I immediately noticed was that nobody was eating McDonald’s. I even asked about it, and the response I got really gave ma an “a-ha!” moment of insight. What someone said was “No, I don’t eat at McDonald’s when they don’t have the Monopoly game…
If you go back to the 1980’s you would agree that among the familiar marks that Michael Jackson made famous was his fashion wear like his white gloves. That getup really started a fashion statement and now we see diva Beyonce following the same practice only at a different niche. It is called the roboglove, the gling or Anti-Rihanna Death Grip which is actually made from Titanium.
It is not something that has a marketing aspect behind it. Beyonce really had it made and conceptualized it after a “superpower” hand to complement the singer’s new Sasha Fierce ego.
(Source) Yahoo Music
Brian Yalung is…
We have seen a large influx of new video games developed and while many think that it takes only one person to unveil a worthy game, guess again. It takes a platoon of programmers to develop a good and hit game. So if you do the math, lots of programmers, designers, artists and musicians, you are talking about a lot of money.
So if new games unveiled would become expensive than the old ones, you know where the income is going to. Rather than only one person getting it all, it is subdivided into a lot of subcategories that make up…
Batteries have had their ways of branding and whenever Energizer batteries are mentioned, you can be assured that you will be looking for the energizer bunny as well.
We have fond memories of the energizer bunny especially when it uses the tagline “Keeps on going”. Energizer batteries offer a longer useful life, mainly the niche on why it was conceptualized for more longer lasting power.
And the energizer bunny has been around for 20 years already? Since then we have seen other batteries evolve. But if you want to trace the roots of who was the first, it will always point down…
A proper and logical move was made in addressing the current packaging of products, particularly aimed at providing an alternative towards plastic bottles and tetra packs. Eco-friendliness is apparently the aim here and cartons are pegged as the good alternative.
This new paper bottle is no ordinary bottle. It is bound to change the brand and face of most products today, especially now that waste issues brought about by plastic has been in the air.
The 360 is a paper bottle, molded from 100% recyclable, food-safe paper, and its simplicity makes even the venerable cardboard Tetra Pak drinks carton look outdated. These…
The theme of most ads would normally depend on what a company wants to portray. As far as fish is concerned, it is known to be good health food and a lot of people today prefer it over the usual beef and meat. So as far as Australia is concerned, applying a touch of class with fashionable themes that is sure to take people towards a misleading classy ad, this is one case where praises will surely come the way of fish companies who want to build on their seafood brands.
The South Austalian based Clean Seas Tuna says the campaign…
We hear this often and it is normally reserved for people in power, with money and accomplishments. Celebrities lead the way on red carpet treatment and so do the leaders of most countries. Given the chance how would you feel if you were given the Red Carpet Treatment?
For sure a lot of us would be speechless if it should happen to us. Becoming suddenly popular, all eyes are on you and your popularity ratings are bound to blow sky high. So if you were asked how you would feel, plenty of us would say that it is short of being…
It has been tagged as misleading but Apple Corp. does not seem to care. The Advertising Standards Authority (ASA) revealed that it had received 17 complaints from customers who said they had been deceived with regards to the 3G’s speed. “Really Fast”?
It would be curious to note what market class and age brackets these people come from. But as far as advertising mediums are concerned, this is exactly why you have to be careful with the words you put in your ad. If you are a techie geek, you would agree that this is an exaggerated form of advertising and that…
What does it take to be identified as the sexiest man today? Apparently this is the very same question that current sexiest man Hugh Jackman is asking himself, a position that he finds new and weird considering he was totally caught off guard with it.
A lot of this has to do with his movies. Jackman has been a very familiar figure in most films today and he seems to be catering to all types of movies. So with the exposure he is getting and the growing fans that he has, it should not be surprising how his roles and outfits push…
We all know that sporting a tattoo today has pointed towards personal branding and fashion statements of most people. But when you are a celebrity like Brad Pitt and refuse to explain anything about it, fans and celebrity followers are bound to want to know why. So where do you turn to for answers?
The Internet of course! The web has been known to store a lot of answers regarding it. However, as far as the personal pronouncement of Brad Pitt is concerned, unless he declares so himself, all these things gathered from the web are pure opinions and gossip. The truth…
Everyone knows Adidas and how it has placed itself in the lives of people as far as brand identity is concerned. But what is really intriguing is how time flies and that it has already been 60 years and counting, as far as this brainchild of Adi Dassler is concerned.
With 60 years in your pocket, what better way than to emphasize and use this as an opportunity to plan a global advertising campaign to the Adidas Originals under the banner of Celebrate Originality? The campaign is set against the backdrop of a house party hosting an eclectic mix of people…
I’m sure, as advertising and marketing professionals, that you read Print and Communication Arts. Venerable publications, both. But do you also read Step Inside Design? It’s the third part of the trio of great design magazines, and the one that I think is currently offering the smartest, most thought-provoking take on the ever-evolving business we’re in.
The Self-Promotion issue is on newsstands now and I highly recommend it as a tonic for these troubling times. The centerpiece article is Public Relations: Sweet Deals, Hard Truths by Pamela Williams, and it is one of the richest, most important articles I’ve read in a…
It may not be easy to do but somehow companies find a particular item to match products to be at level with the way that consumers perceive them to be. Normally, this would take lots of research not only on the consumers but also on the strategies that your competitors use.
You don’t have to necessarily copy or find a similar strategy to which your competitor is applying. You can improvise and add some spice to it. Among the common things include:
1. Highlighting the product differentiation from your competitors
2. Celebrity endorsement
3. Packaging and Content
4. Production Highlights
We often see this in the…
Positioning statements are better known as taglines that play a secondary role in building brand positioning and identity. While some companies tend to focus a lot on the brand name and the packaging, some make a good living building on these taglines that become identity marks for any product.
Positioning statements often stress something different about a product, a quote that makes it easier to remember. Some may not be that attractive but regardless, once these statements make their way towards everyday buzzwords, you may be surprised at how often then would be used and associated with the product you actually carry.
Brian…
The best thing to make a brand stand out above the rest is to highlight what factors for consideration make you different and better than the other brands in your niche. This can be a lot of factors such as:
1. Best Value for your money
2. Use of superior raw materials
3. Quality processing and management of production
4. Consumer Benefits i.e. health, quantity
We can see this from most branded products today. They put emphasis on what makes them an ideal brand to select. Some may not bother about them but as far as creating an impact and of course drawing consumer attention,…
