Much has been said in recent days regarding the financial distress that American auto makers are in. It would seem their fate rests on the decision by congress as to whether they will get an AIG-esque bailout. Yet there is still a bad taste in the mouths of Americans from the ridiculous behavior of AIG and their wild spending AFTER the bailout.

Recently, a video has gone viral on YouTube and other video hosting sites, illustrating the dire consequences that will befall this country if the Big Three don’t get their handout.

This is actually quite a brilliant ploy. But will it have any real effect? Even if they get the American public on their side, it is ultimately the government’s decision. Furthermore, people do not trust auto makers. On social networking sites, a common attitude right now is “they brought it on themselves.”

Watch the video here

The auto industry has been in need of an image overhaul for quite some time now. Dealers like CarMax have tried to lead the charge, but this sort of change needs to originate at the top. And now that the industry is in need and could use the support of consumers, it may be too late.

Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for BizWarrior Online and Beneath the Brand Blogs. When he isn’t pontificating about business, he juggles, does magic, and eats fire. What a dork.

Article Tags: automotive | bailout | Brent Allan
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