A change of path seems to be on Pepsi management as it has reportedly ended a long standing relationship with BBDO which was responsible for familiar monikers like “The Choice of a New Generation” and “The Joy of Pepsi”.

This has apparently surprised a lot of people particularly because their ties were seen to be solid since 1960. But taking its cue from the aggressive advertising and promotional tactics that its rival, Coca Cola, has taken, a change of advertising partnership may be the best solution for PepsiCo at this point.

The agency that will replace BBDO is also owned by Omnicom. It is the office of TBWA/Chiat/Day, part of the TBWA Worldwide unit of Omnicom, that is located in the Playa del Rey section of Los Angeles. The office will also take over from BBDO the creative duties for Diet Pepsi.

(Source) The New York Times

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Advertising | bbdo | pepsi
Filed under: Advertising, Brand Management, Branding