When you see a brand, there will always be something that associates it in your own understanding. At that point, it will matter if that brand has any meaning to you or as some people would say, relevance towards making it identifiable.

It all boils down to what is stored in the mind of the consumer. Branding is not purely about marketing and advertising. It is about instilling that brand in the minds of consumers now and until that brand is in existence.

Take for example fashion brands today. Armani, Gucci, and Esprit. If you had no ideal preference for any of the brand, then perhaps you would not know that they are catering towards the clothing and wardrobe industry. People prefer them because of quality and of course because other people demand them. But take out all of these factors, do you think anyone would consider buying them?

Mental parts of marketing are important. So the earlier you penetrate the minds of people as far as reliability and consumer demand is concerned, the better. Once that happens, price or design will not matter. It is about the brand that is really important for them since they know it is a popular one.

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Branding | mental | mind game
Filed under: Advertising, Brand Equity, Brand Management, Brand Protection, Branding