The Simpsons have long been a successful animated series and is actually on their 19th season. There is no question that despite some debate over the manner of production that this cartoon series has had, people just love them regardless of what is being said. And Burger King knows this all too well.

Burger King has been known to make good in investments and partnerships. Apparently The Simpsons has become a lucrative tie-up. So with their tie-up, you can just imagine the impact that it will have in the industry, something like bringing together two powers for a wider area of opportunities in marketing and advertising.

“A partnership like this is designed to create its own excitement,” said Elie Dekel, Fox evp, “and to drive business for both of us all over the world.” There are efficiencies in recurring partnerships, said Mitch Litvak, president of The L.A. Office, a marketing consultancy. “The Simpsons brand is stronger than a lot of evergreens,”said Litvak. “It has the history, but it’s constantly refreshed. It doesn’t need a movie or stunt to be attractive. Its value is inherent.”

(Source) BrandWeek

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Advertising | Branding | Burger King | marketing | simpsons
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