Burger King Wallet — Hits Orlando
Being an avid reader of all things Advertising, it seems like the most clever and non-traditional marketing happens in the big cities. (Chicago, NYC, L.A., etc.) Never would I have ever imagined Burger King would hit Orlando, Florida, and finally…we too got some marketing love.
A friend of mine, working at a local Starbucks, picked up a wallet that was left on floor. Inside of it was not only “The Kings” license, but also $1 bill (which the Kings face stuck on it), fake receipt (for pinky rings… hilarious), gift cards for Burger King and a map of Orlando’s BK locations.
At first I thought to myself, “Why Orlando?”. But I guess it makes sense in a city that not only houses the “Worlds Largest McDonalds PlayPlace” but had over $31.1 billion in visitor spending in 2007.
So great to finally experience (sorta) a non-traditional, and well executed, grassroots effort. I might not go out and buy a whopper but I’m so ready to talk about this with anyone who will listen.
Kristina Doyle is an Account Coordinator at Acropolis Advertising and is about to receive a degree in Advertising from the University of Central Florida. Follow her on Twitter: www.Twitter.com/Ktinadoyle
Article Tags: Burger King | Crispin Porter + Bogusky | Florida | Grassroots | Orlando | Viral
Filed under: Advertising, Experiential Marketing
i found one of these too! it’s so funny. what an excellent marketing scheme.
My son too found a wallet, but his had a $100 bill, a $100 food coupon and a receipt for the King’s gold…well the gold is worth $5000..it’s not fake. So check with Burger King about the pinky ring! They told my son the King’s gold was real…not fake. Call them!
[...] Burger King Wallet — Hits Orlando [...]
[...] experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as [...]
[...] more here, here and [...]
[...] about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as [...]
this is brilliant. this is probably the best marketing thing burger king has ever done. but don’t worry, mcdonalds will one up them soon … just like budweiser always kicks the crap out of miller lite
McDonalds hasalready been there done that.
http://flickr.com/photos/endquote/tags/mcdonalds
[...] about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, [...]
GE Financial did this Promotion too. BACK in 2000. It won the promotion of the year from Promo magazine that year as well. I should know, I was the copywriter on it.
Ah well, everyone copies in advertising.
[...] about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, [...]
[...] igual, mas o diferencial dessa vez foi o dinheiro dentro das carteira que várias pessoas (veja aqui, aqui e aqui) disseram ter encontrado notas entre $1 e [...]