Using products or services in a storyline can probably help a gain consumer attention. Normally, scripts and storylines would initially capture their attention but eventually, it may all boil down to what brands they may see in the setting.

The holidays are fast approaching and for some people, spending the holidays with their loved ones with that of their true stories of the past is something that helps push products with twists as enjoying products now compared to before mainly because they never saw it when they were away from home.

Check out this campaign made by Best Buy in time for the holidays:

The campaign carries the tagline “You, Happier” and was created by BBDO New York. In one ad called “True Stories”, a Best Buy employee recounts his story of working on a military base in Texas. By moving into the realm of people’s lives, Best Buy is able to create an emotional component to an otherwise “cold” product. The ad focuses on families being together over the holidays, and on spouses being reunited after long absences.

Source

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: emotional branding | holidays | marketing | promotion | storylines
Filed under: Brand Management, Branding, Business, Campaign Critiques