We all know that Facebook is the hot social media on the buzz right now and apparently many companies and entrepreneurs are trying to vye for ad placement on their site. But while that is a hot topic in the presses, step on the brakes. Are you really expecting results by placing ads on Facebook?

First, you have to do the numbers. Consider your target audience, check out the potential help it can provide in generating revenue and see who are already there. Marketing research still has to come into play and for most companies, feasibility studies are still a must.

As for Facebook administrators, they will not stop you from pursuing a banner ad with them. Remember, that is money talking so if that were the case, why should they care about providing companies with the right market since they are just there to provide cyber activities for subscribers?

“So the targeting is fantastic,” Mr. McConnell said. “You can do really amazing things. But I’m not so sure I want to be targeted like that. … I don’t think everything every consumer says to someone else and writes down is somehow monetizable by the media industry.”

(Source) Advertising Age

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Advertising | Facebook | feasibility studies | marketing
Filed under: Advertising, Branding, Marketing Resources, Marketing Trends