No thanks to a government antitrust law, a supposed advertising partnership between Google and Yahoo did not materialize, choosing not to risk the possible sanctions of getting into a legal battle and of course damage its current status with existing valued partners.

It is more of a business decision. Apparently, legal issues are something that anyone would want to avoid especially if you are a big name in the Internet industry. Combining two giants in a projected multi-million dollar deal is something that is bound to draw lots of attention and of course who else would be the first to be on line? The government of course.

It makes you wonder how attentive the government is with such deals. Rather than praise such moves, getting into legal issues to which some fishy strategies are really some of the things that have brought down the economy.

But that is their role, to implement laws and taxes. Why else do you think we are in crisis today?

(Source) IT World

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: Advertising | Google | government | Yahoo
Filed under: Advertising, Branding, Industry News