When you are on the threshold of opening a new company, it will come to a point where you will need an identification card for your company. It is different from the usual IDs that we flash when we are asked for proof of identity. It is something that will forever be in the minds of your target market, assuming you effectively build your company in the manner that it becomes memorable to them.

The initial concept will always be the hard part. Things to consider would include:

1. Colors
2. Shapes
3. Fonts
4. Alignment
5. Font Sizes
6. Complexity

Ideally all of these would be on the mind of any person tasked to do it. But while one opinion is good, the judgment of the majority is better. So rather than stick to one design, why not play around a bit and present a couple of probable logos for approval?

Present it to the management team and for sure they will be picking up one to their liking. Also, you can be assured that once they pick one, modifications are still in order.

If you look at it, it looks like a long process. But depending on how the logo was first designed, it certainly has to be in line with the actual intent of existence of the company. Besides, we see a lot of companies standing today that have changed their company logos midstream so don’t be a bit surprised if it happens to your company as well.

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Branding | companies | logos
Filed under: Advertising, Branding, Marketing Trends, Product Sampling, Taglines, promotion