These days, if you happen to find yourself being made into a doll-like figure, you are popular. Especially if you are a sensation like in the world of sports, chances are you may find a weird looking doll that has a big head with a spring used as a neck to connect to the doll body. These are known as bobbleheads, a popular commodity especially in the world of celebrities and familiar figures we see today.

You can practically spot them at the games like baseball and basketball. Familiar figures like Shaquille O’ Neal and LeBron James. If you are a movie fan, you may even get to see Freddie Kruger and Jason at the toy stores. Toy stores are normally the prime spot where people buy these things.

So is it worth being a bobblehead? Whether you are an athlete or a movie character you can bet it is! It is not just about being a plaything, it is about building the brand of a character or personality for that matter.

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: bobblehead | Branding | marketing | merchandising
Filed under: Advertising, Brand Management