McDonalds has announced the return of its seasonal pork sandwich, the McRib. While it is familiar to most, promoting it to gain more consumer awareness is still needed. But while traditional marketing is bound to be turned to, McDonalds has reportedly partnered with Myxer, a hyper-targeting ad service to help promote it via mobile.

McDonald’s is spreading the word via ads that invite consumers to text the word “MCRIB” to 69937 to get free mobile content, such as ringtones and wallpapers touting the McRib. Moroch, Dallas, handles the regional account and reached out to Myxer for the mobile platform.

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Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.

Article Tags: McDonalds | mcrib | mixer | mobile advertising
Filed under: Advertising, Branding, Business, Mobile Marketing