Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into mind?

Through the years, packaging has done a great deal of associating products with a particular brand or product. Cans, bottles or even plastic containers follow a certain pattern or shape that make them easily identifiable in the eyes of the consumer.

We have also seen a lot of evolution, changes from one packaging to the other yet retaining the essence through color and the familiar logo on the side. So as far as package change transition is concerned, you can be assured that maintaining the basic elements of design is still your ticket towards being readily familiar with consumers.

It may be hard to shift from one package to another, but as long as the other notable elements remain, your brand will never leave their minds and may even expand in the long run.

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Article Tags: Branding | marketing | Packaging | Products
Filed under: Marketing Innovation, Marketing Trends, Packaging