When you market food and condiments, you may find the road ahead pretty much rough. Depending on your category in the market, this line of category marketing can prove to be a demoralizing venture especially if you don’t have patience on your side.

Hot sauce is certainly a condiment that is bound to get rough sailing. For one, how many people in the world would be avid to know about hot sauce? Except perhaps if you are marketing in Mexico or Italy where hot sauce is easily associated with pizza and tacos, then you have a market. But if you want a global marketing strategy, you just have to admit the fact that there are categories in the food pyramid that have to be considered and hot sauce certainly doesn’t seem to be among them.

Bandito is now being bottled at the brisk pace of 300 gallons a month and is even being sold through Albertsons supermarkets in Southern California and Las Vegas, a triumph for a venture that faced a dizzying array of competitors and started as a spicy lark.

(Source) LA Times

Article Tags: Bandito | Category Marketing | condiments | hot sauce | marketing
Filed under: Advertising, Branding, Marketing Niche, Marketing Trends, Product Placement