Posted on July 29th, 2008 by whitney
Many of my fellow BTB bloggers also post their thoughts on various other sites, some have their own (www.stevenstark.net) and some are part of other communities (www.deepsouthmoms.com). What I think is so interesting is that there is a blog for everyone and everything out there. And if there’s not, you can very simply create your own.
My [...]
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Filed under: Business, Miscellaneous, Personal Opinions, Social Media Marketing, Technology, Viral Marketing, Whitney Smith
Posted on June 6th, 2008 by whitney
I love these massvacation.com TV spots. Is anyone else as enamored with their “There’s so much to do in Massachusetts, We have to run a new ad every day” campaign?
Maybe I watch too much TV, but I think the idea is exciting and refreshing. And they’re keeping their word. I haven’t seen the same ad [...]
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Filed under: Advertising, Branding, Personal Opinions
Posted on March 20th, 2008 by whitney
A few days ago I was listening to the radio, when an ad caught my attention. It asked if I had a “case of the Mondays.”
Now I suppose this is really only intriguing, if you’re a fan of the movie Office Space. This story focuses around a guy named Peter and his coworkers who hate [...]
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Filed under: Advertising, Campaign Critiques, Miscellaneous, Personal Opinions
Posted on February 27th, 2008 by whitney
In college, I worked part-time in a few coffee bars. Believe me when I tell you that some people really need their coffee in the morning ;) Some of our regular customers never spoke, they’d just point and grunt when you asked what they wanted.
So it shocked me a little to read on cnn.com that Starbucks [...]
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Filed under: Advertising, Campaign Critiques, Miscellaneous
Posted on February 1st, 2008 by whitney
Now that everyone’s talking about the upcoming Super Bowl ads, I found this great article on Entertainment Weekly with some of their choices for the most memorable commercials… Strangely enough, I remember almost all of them.
How about you?
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Filed under: Advertising, Miscellaneous, Television Marketing
Posted on January 16th, 2008 by whitney
Twenty-eight of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, the industry’s most prestigious awards competition celebrating the year’s best in digital media and web design.
“Now in its eleventh year, One Show Interactive is evidence of The One Club’s long standing dedication to [...]
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Filed under: Emerging Tech, Industry News, Miscellaneous
Posted on January 10th, 2008 by whitney
Marketing is a little like the martial arts. You can bash someone over the head with your message, jab them over and over again until they remember your product, or blend in with their movements so that you subtlety change their ways.
We all know that loud shocking advertisements or fabulous offers get attention. We know [...]
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Filed under: Marketing Trends, Miscellaneous, Personal Opinions
Posted on December 12th, 2007 by whitney
Has anyone else seen these HairMystery.com commercials? Are you as intrigued as I am? It would seem at least 130,000 other consumers are just as curious. They have all requested a free sample. If you haven’t seen the commercials, they’re pretty basic and yet enticing at the same time. They lure you to HairMystery.com for a free [...]
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Filed under: Campaign Critiques, Miscellaneous, Strategy
Posted on October 23rd, 2007 by whitney
Ever notice how some advertisements take on a life of their own? How some brand icons become so powerful that you remember exactly how they were marketed?
Take for instance, the Dairy Fairy for Kraft or the Serta Counting Sheep for Serta Mattresses. Sometimes all it takes is a little luck and knowledge about [...]
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Filed under: Miscellaneous, Personal Opinions
Posted on October 1st, 2007 by whitney
Just like your mother always said… you should try new things. Apparently, I really listened to mine. I’m always trying new things. I’ve got brand loyalty for quite a few products, like laundry detergent, perfume, soap, cleaning agents and plenty of others.
However, for some reason when I see an ad for something I would normally [...]
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Filed under: Miscellaneous, Outlandish Statements
Posted on September 14th, 2007 by whitney
Ever wondered what exactly telemarketing is or how is could help your company’s strategy? Here are a few basics to get you started.
Telemarketing is broken out into two main segments, Outbound and Inbound. Outbound: These are outgoing calls where the telephone representative calls out to customers. These can be cold, warm or hot calls. You can [...]
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Filed under: Marketing Trends
Posted on September 2nd, 2007 by whitney
Does anyone really buy an item just because a celebrity reps it?
For example:
Catherine Zeta Jones - T-Mobile
Jenny McCarthy - Weight Watchers
Jennifer Garner - Neutrogena
Michael Jordan - Gatorade
Most of these celebs aren’t experts in the field or product they’re hyping. Yet consumers are still hooked, if their favorite movie star or singer likes [...]
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Filed under: Marketing Trends, Strategy
Posted on August 26th, 2007 by whitney
The Nintendo Wii - It’s not only a clever concept. It has witty advertising, a console with a sleek modern design and it’s incredibly hard to obtain… all things women love.
I’ll admit it. I was intrigued by those hard to miss TV ads, where players travel around the country to challenge [...]
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Filed under: Technology
