In our travels in and around Panama City, Panama, we came upon a very sexy billboard ad (similar to the one shown) that caught our attention, more so my husband’s than mine obviously.
But what was really funny, or dangerous depending on your perspective, was where the billboard was located. We had just exited off one [...]
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Filed under: Advertising, Alysia Shivers
When homeowners are desperate to sell their home, you’ll often see a car, furnishings, club memberships, trips, boats, or other big ticket items thrown in to encourage a faster sale.
But one woman in South Florida, desperate for a husband and desperate to sell her home, if offering her hand in marriage to that special someone [...]
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Filed under: Alysia Shivers, Outlandish Statements
A drink responsibly campaign by a brand of beer or liquor. The connection has always befuddled me.
How does this message encourage sales? How does it strengthen the brand? Is the consumer supposed to think, "Wow, they care about me so I’ll be sure to serve that drink at my next party"?
Granted, this ad hits home [...]
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Filed under: Alysia Shivers, Branding, Business, Campaign Critiques, Strategy
We lost a great comedic talent this weekend with the death of George Carlin.
And even if you didn’t necessarily like his shtick, you can’t argue with the
fact that the man had created quite a recognizable brand over the years.
Fan or not, you knew when this great curmudgeon hit the stage he would
expound on politics and [...]
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Filed under: Alysia Shivers, Branding
We know children are fragile; that their little bodies can easily be damaged. And that is exactly the message the National Society for the Prevention of Cruelty to Children (NSPCC) expertly conveyed in its latest direct mail campaign.
According to Deliver Magazine, recipients received a non-descript, white envelope with simple instructions to fold the envelope in [...]
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Filed under: Alysia Shivers, Direct Mail Marketing
