Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on a documentary featuring the 2008 Cannes Young Lions Film Competition.
Who are these Young Lions? If you go to YouTube, you can see the teams from 26 different countries. Each team has this challenge: Produce a 60-second viral video showing kids having fun while having a…
This year, Heinz claimed the No. 1 equity score in Harris Interactive’s EquiTrend brand-equity study. It has ranked consistently among top brands.
EquiTrend is a study that measures more than 1,000 brands across 39 categories based on six base measures: familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust.
Total number of brands rated was 1,170.
The study was conducted among 20,289 US consumers age 15+. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings.
This year’s study included specific questions that help quantify the level of WOM marketing within a category. In order…
Recently Travelocity won a branding award for the Roaming Gnome campaign. Conducted by the Association of Travel Marketing Executives, these are the only results-driven marketing awards in the travel industry.
The strange, stiff little wizard-like creature became the spokesperson of Travelocity in January 2004. Ever since, he has been globetrotting, experiencing more adventures than I could ever hope to have.
The award means that Travelocity used breakthrough thinking, and that the campaign gained positive results.
Travelocity’s CMO commented that despite many critics disparaging a campaign based on a lawn ornament, the gnome “has become a pop culture celebrity and ambassador for getting out…
