The First Family has now been among the most important people to safeguard in the U.S. today and the secret service has assigned them nicknames, all starting with the letter R.
Mr. Obama will be known as “Renegade” (move over, Lorenzo Lamas). Michelle, a woman of many talents, will be referred to as “Renaissance.” Malia Obama’s name will be “Radiance,” while little sister Sasha’s will be “Rosebud.”
So if you see these buzz words gaining some popularity in the coming months, you will know that it all has something to do with the Obama’s triumph as they prepare to take over the…
Some may debate the origin of viral marketing, but Seth Godin explores the concept in detail in his book “Unleashing the Idea Virus.” The point of viral marketing is to create something so unusual and appealing that it spreads like a virus as people tell others.
Mastercard has harnessed this with a series of television commercials and online vignettes starring Indianapolis Colts quarterback, Peyton Manning. Online, one can enter his own name and a name of a friend, and it will create a customized vignette that is quite entertaining. The user is then able to share the vignette with a friend…
Rihanna has appeared in a latest Gucci full ad sporting the “Tattoo Heart” bag, which 25% of proceeds will benefit UNICEF. Now you may be wondering why Rihanna was chosen for the job. Aside from her growing and tested popularity, it is apparent that Rihanna solidifies the real intent of Gucci in its commitment towards UNICEF.
Check out her poses taken from Celebuzz.
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.
When you are the endorsing a leading underwear company, chances are you may be required to strip down to your underwear to promote the company product to the max. For Victoria Beckham, it seems obvious that she will do so one of these days.
And as reported, she will indeed appear in the 2009 advertising campaign of Armani fashion this spring-summer of 2009, headlining the promo campaign of Emporio Armani women’s underwear.
So for avid followers of Victoria Beckham, take note of the date. For sure many will be looking forward to this!
(Source) The Salt Lake Tribune
Brian Yalung is an Editor at…
What do you think of a person (a woman at that), who has been through drug, alcohol and man addiction? Well surely someone you would not want your child or teenager to idolize. Apparently, Lindsay Lohan has forgotten all about that, living a life of naughtiness and mischief which has been absolutely degrading her.
What has happed to this cute little girl who first came out in Disney’s “Parent Trap”? Well, we all grow out of our shadows and build our own personal brands. Sadly, as far as Lindsay Lohan is concerned, it has been turning out to be a nightmare.
Source http://starlifetalk.com/2008/11/lindsay-lohan-dumped-by-world-music-awards/
Brian…
For most television game shows, there will be celebrities and personalities that will become easily identifiable. For the popular game show “Deal or No Deal” you would think that the various models simply holding the briefcases were simply there to open it once the number was called. But apparently, one briefcase holder, Patricia Kara has been getting the bulk of the attention for holding on to briefcase number 9. And she has been doing it for 4 years and counting!
This is not to say that she holds the key to millions. But this bombshell has so far been something to watch…
One of the controversial things that has been around today is regarding serving time for murder or any misdemeanor that gets you locked up in prison. Convicted killer Claudio Teehankee Jr. was serving time for killing 16 year old Maureen Hultman and John Chapman in the Philippines and has been locked up since 1991.
But no thanks to a controversial pardon from the justice system, the same murderer was released despite being sentenced for life. So what was behind it all?
If you ask his fellow inmates, they were wishing that they had the same name to get released. Teehankee is a familiar name in…
To football fans, NFL players heroes as they sacrifice their body and limbs for the sake of competition. But underneath all those brawn and muscle are similar human beings that have a life and something that is bound to get the attention of how these NFL players personally built their own brands.
The new micro site builds on our vision of implementing cutting-edge technology to expand upon the successful NFL PLAYERS brand,” said Andy Feffer, NFL PLAYERS COO and Executive Vice President. “The interactive experience instantly engages fans as it reveals the unique stories and characteristics of our players.”
A new interactive site…
If there is one powerful medium that everyone knows, it is television. We see most shows today flashing various fashion trends and wardrobes to which certain accessories like jewelry and watches come as a package when a viewer wants to be seen in the same style that they see from their favorite actress.
Most companies are adhering to this trend and for sure, this approach can be a great boost towards hitting the right target market and building you brand as well. Just take a look at the Technomarine brand which offers watches in the market priced between Php 15,000.00 to…
In recent commercials, Old Spice takes a tongue-in-cheek approach with celebrity endorsements to promote Swagger. In each TV spot, a younger version of the celebrity is shown as being a total loser with the girls. Then, we see him today - as a hipper, more attractive individual.
The only problem with these commercials is the celebrities they’ve chosen (LL Cool J and Brian Urlacher) aren’t really all that cool. What’s more, both celebrities aren’t that famous for being ladies’ men. Think about it: who is the target audience? Young guys who shop for fragrance at Osco Drugs as opposed to the department store.…
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Barack responds to McCain Ad
When Does Controversial Advertising Go Too Far?
In my second and most likely last installment about controversial advertising, let’s talk about some campaigns that went too far & delve into why they went too far. This is where I think controversial campaigns get interesting from the armchair quarterback perspective because I think the definition of too far greatly depends on your personal mindset. Benetton, for example, has often found success with their controversial images and campaigns. But sometimes they have gone too far & received a backlash from it as a result. So, has Calvin Klein. Often…
EA Sports and Tiger Woods have created a little spot to promote the 2009 Tiger Woods golf game that appears to be in response to monitoring the social media space. The background story is that an avid gamer, Levinator25 posted on what he thought was a glitch/feature in the game that allowed Tiger Woods to walk on water to hit a golf shot. EA came across the post and responded with the following video with Tiger that is being used to promote the 2009 Tiger Woods Golf game.
The debate is still out on whether this was all orchestrated or if EA is actually…
The buzz surrounding the all-Black July 2008 issue of Vogue Italia is still going strong as Condé Nast, for the first time ever, is reprinting the issue to meet high demand.
According to fashion and entertainment blog Make Fetch Happen, “Even telephone book-sized upcoming September issues are feeling the pinch with American Vogue’s 50 page drop from last year and an overall page decline of 4%,” implying that Vogue Italia’s themed edition, featuring models of African decent, has revitalized sales.
This July 2008 issue is said to have come about by the lack of diversity on NYC Fashion Week runways and…
