Call it a different approach towards improving its current design and packaging, Pringles has unveiled a new program for a worthy cause where it shall leave it up to the hands of its consumers on how to create a can (or canister) for their chips by simply logging on to their website.
One of the successful brands in the junk food and potato chips sector, such a contest aims to entice users who in turn can expect their efforts as acts of charity as each designed can will equal to a $1 donation to the Children’s Miracle Network.
The same strategy is being…
Levi’s has already been an established brand in the world of fashionable jeans and pants. In fact, its button-fly jeans has already made its mark as perhaps the leverage it needs from the other jean manufacturers in the world. And to further strengthen that hold, they have added the advanced marketing tool known as viral marketing to further bolster their brand.
At Unbuttonyourbeast.com, visitors can choose from nine different animated characters with names like Trout Troutman, Paul the Pincher and Sock Nasty, then customize the beast’s message by calling a toll-free number. The effort, unsurprisingly, is geared to young men just…
Global citizenship is not a novel concept. Every time there is a war, we hear a call for unity. Musicians come together to make tribute songs and donate the proceeds to charity. We are the world, indeed. Today I received an e-mail about a design competition. Adbusters is asking designers to create a world flag, free of words. The imagery should portray unity. I can’t help but be skeptical about the design of a global flag that unites global citizens. I want to believe.
Last year we worked on a “Brand America” project, where the goal was to improve the image of…
This line is in the Requirements section for a marketing communications job at Facebook. They’re also looking for more designers and a user interface engineer.
Why?
They’re introducing a new design and have been allowing members to preview the new features and functionality by navigating between the new and current versions of the site. 100,000 members already offered feedback, and access to the new design will gradually become available to all of its users.
The changes?
• An expanded “Wall” section to integrate feeds about friends, with ability to leave comments
• Third-party apps are simpler
You can:
• Test an app before deciding to add it…
Question: What do “Supernova,” “Doodles,” and “Jawbreakers” have in common?
Answer: They’re all branding design trends.
So says brand expert Bill Gardner, president of Gardner Design, one of the nation’s top branding firms, with clients that include Fortune 500s such as Chrysler, Hallmark, Cessna Aircraft, and Kroger.
Gardner released his sixth annual report of logo trends in GD USA, a national design magazine. The report discusses 15 trends found all over the world and provides insights on how they may influence customers.
One trend, “Facets,” is composed of logos that remind the viewer of highly polished gems. Another is called “Animotion.” These moving logos are…
With viral campaigns being all the buzz, how can one dog food company make an impact on Internet users? 
For Pedigree, they’ve created the “Million Dog Mosaic.” Dog lovers and owners are encouraged to submit their dog’s photo which is then used to create a larger picture of the Pedigree dog. So far, more than 47,000 dog photos have been submitted. And now, there’s only a small amount of the dog’s left ear and paw remaining to complete the mosaic.
In addition to having your dog’s picture become part of something bigger, Pedigree is donating $1 per picture to their adoption…
Good logo design is like good writing. When it’s done properly, it looks effortless. This doesn’t mean that designing logos is easy. It just looks that way.
When designers create a new logo, they typically walk away from their design and look at it at a later time so they can see it with fresh eyes. The following real world logos could have benefited from following this simple rule.
Technorati Tags: Good logo design
Advertising is hitting the streets in all shapes and forms these days including on public transportation! What do you think of the following three very creative uses of busses?
1. National Geographic
There is no better way to promote programming on the National Geographic Channel than using the artwork of a shark with its’ teeth strategically placed on the doors to simulate “taking a bite.”
Source: Small Business Commandos
2. Dr. Best Toothbrushes
Who doesn’t love a flexible head toothbrush? What do you think of this creative placement of a toothbrush ad?
Source: Design Idea
3. NZDating.com
Because of the routes of these two buses they often were…
A summary of MySpace’s redesigned hp:
Less Clutter. More Advertising.
Hmm. Is there a paradox in there somewhere? It’s been said that the redesign addresses a nagging problem that beleaguers social networking sites: pages have “the aesthetic appeal of the locker door of a 14-year-old high schooler.” Which led me to imagine the site as the voice of a 14-year-old whining to its parent, Fox Interactive Media.
“Why can’t I be pretty like X website?”
“I want to make money like the other websites.”
“Can I have a new navigation bar? A search tool? A video player? I need these in time for school to…
It’s always interesting to me how marketing and PR firms “do” their corporate identity. Forever telling their clients how it’s done, how do they fare when they choose to do what they do with their websites and collateral?
Case in point:
Bock Communications, the only U.S.-based PR/marketing firm focused on the global wireless telecom industry, changed their corporate identity, which was designed to mirror the agency’s three defining tenets:
1. Bock is a luxury brand
2. PR and marketing are art forms
3. Growth is organic
Will it blend in the brand blender? Let’s see…
I guess they mean it when they say they are a BOUTIQUE…
Putting politics aside and focusing on the analysis of Walmart’s new logo, wordmark, and tagline, I noticed that the latter echoed some other tagline, one that consists of two short sentences with a parallel structure, each starting with a verb and featuring one of the 25 reasons why people buy (save money).
Save money. Live better. (Walmart)
Expect more. Pay less. (Target)
It isn’t just the language that’s being copycatted. Walmart’s new starburst echoes competitor Target’s bull’s-eye, with its clean, bright look. Attempting to update its image beyond the logo arena, Walmart has also copycatted Target by changing its corporate uniform for store…
Aren’t those pretty bottles? I sure think so.
I haven’t tried the product yet, but every time I see the T.V. commercial, I make a mental note to pick it up next time we’re at the store.
Oh, and these breakfast bars? So good! And their quirky, fresh name just seals the deal for our family.
I gathered some thoughts from the designer community on the visual identity for Chicago’s Candidate City status for the 2016 Olympics. The points made constituted a tidy list for marketers and designers to consider (read: argue about) when they formulate a logo. Brand and visual identity analysis of the Chicago Olympic logo:
Are the elements in the symbol gratuitous or do they mean something? Does it make direct reference to the subject’s established visual language? The new star is not gratuitous, as it is the shape of the stars that adorn the official flag of the city of Chicago.
Designers say a…
BMW is again proving it is an innovative brand that pushes the limits of what a car company can be. They’ve put out the following video that highlights GINA, a new development concept that uses a “skin” technology for the exterior of vehicles that could open the door for new designs and adaptive construction for vehicles.
The material may never see the light of day from a production standpoint but they use video and good storytelling to continue to reinforce their position as an innovative brand and industry leader.
Technorati Tags: Beneath the Brand,Jamey Shiels,BMW,GINA,Innovation,Automobile Industry
Last week, Chicago mayor Richard Daley unveiled the city’s new logo to go with its exciting new status as “Candidate City,” moving up the bidding ladder from “Applicant City” for the 2016 Olympics.
VSA Partners created this logo, which is actually the second one. The first one was a skyline torch unveiled last year. The story goes like this:
In the beginning was the torch. It was created in the image of the gods of the Olympics, in the spirit of the everlasting flame. It represented the blue of Lake Michigan, the green of Chicago parks, and the sun over the city…
By definition, I am a copywriter, which means that I’m supposed to hold the written word above all, particularly when I’m working with an art director! By dictate, I should secretly feel that design is just a way to pretty up an ad and frame my perfect words perfectly. Well, this might get me kicked out of the copywriter’s club but not only do I not feel that way, I’m also jealous of designers.
I’m envious of how design communications on such a pure level. Words take a more active, intellectual engagement, while design communicates effortlessly. With the
right colors, shapes and…
A person is a brand too. Take a look inside the workings of Sender, LLC, the firm behind the Obama logo. Sender’s principal came from DesignKitchen, a top brand identity firm. Influenced by corporate branding projects, this project deserved a mark that could truly stand alone; this is important for a potential president.
The key to success with a logo for a presidential candidate is to create something that is not complicated. The logo has to be designed around the name. You find a lettering—a typeface for a logotype. You try to create unique elements around the name, which reinforces the…
Ask any art director the single thing that has made their job easier in the last few years and they will probably say the computer first, and stock photography second.
In my opinion, both have made the job harder.
Computers have drastically shortened the perceived amount of time needed to create an ad, and stock photography has drastically altered the perception that ads need original images. Those are two pretty big misconceptions.
With time in short supply, and stock so plentiful, most projects look like this: start the job the day it’s due, read the headline that has already been written, search some…
