Posted on August 8th, 2008 by Christine Babick
Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on [...]
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Filed under: Green Marketing, Industry Awards, Message, Social Media Marketing, Viral Marketing
Posted on August 7th, 2008 by Kristie Lorette
I was listening to one of my podcasts this morning as I drove to a client’s office for a meeting. The discussion involved adding huge LED screens to Times Square for additional ad space. As a marketing professional, my thoughts on this are torn. First of all, the moderator and interviewee were giving props that [...]
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Filed under: Advertising, Business, Green Marketing, Marketing Resources, Marketing Trends, Miscellaneous, Television Marketing
Posted on August 6th, 2008 by Christine Babick
A few months ago, WIRED magazine sounded off like they’ve got a pair. The topic? Green.
I don’t think there is one person on this earth aside from a few Zulu tribes, some members of China’s business community, and those who are already dead who doesn’t talk about “green.”
But this WIRED article is very different [...]
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Filed under: Branding, Green Marketing, Message, Outlandish Statements
Posted on July 29th, 2008 by Amy
GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.
The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets [...]
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Filed under: Advertising, Green Marketing, Miscellaneous
Posted on July 24th, 2008 by Amy
The UK is celebrating summer with this newest promotion from Krispy Kreme!
Krispy Kreme has created the world’s first (living) grass flip flops, said Trendhunter.
Believe it or not, each one of these flip flops has over 5,000 blades of grass growing from its sole. These babies won’t survive on their own though! If you take care [...]
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Filed under: Advertising, Green Marketing, Miscellaneous
Posted on July 23rd, 2008 by Amy
Boral cement trucks have taken a creative approach to green messaging by using the bodies of the cement barrels as an advertising technique.
These hippie like trucks are painted with the messaging: Happily powered by natural gas.
What do you think of this green messaging? It is a very creative way of getting across the environmentally friendly [...]
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Filed under: Advertising, Green Marketing, Miscellaneous
Posted on July 14th, 2008 by Amy
Ikea is going beyond comfy furniture, cool lamps and an awesome shopping experience and the company is going green!
In Denmark, Ikea is going green with a new program that loans bikes with trailers to customers to take home their Ikea purchases. The bikes are built in the classic Ikea design and sturdy enough to handle [...]
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Filed under: Advertising, Green Marketing, Visual Identity
Posted on July 7th, 2008 by Amy
With the recent news of 600 Starbucks stores closing, Starbucks is using alternative and very creative marketing messages to continue to sell and promote the Starbucks brand (and get you in the doors to buy a skim latte!).
Now, more than just your taste buds can enjoy the Starbucks experience; your garden can also take part [...]
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Filed under: Advertising, Branding, Business, Green Marketing, Marketing Trends
Posted on June 27th, 2008 by Amy Blanchard
Aren’t those pretty bottles? I sure think so.
I haven’t tried the product yet, but every time I see the T.V. commercial, I make a mental note to pick it up next time we’re at the store.
Oh, and these breakfast bars? So good! And their quirky, fresh name just seals the deal for our family.
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Filed under: Advertising, Branding, Design, Green Marketing, Packaging, Television Marketing
Posted on June 25th, 2008 by Michael Burton
Made you look didn’t it! Did you think the above was telling you to “[BLEEP] OFF”? It says, “Flick Off,” as in flick off the power when not in use.
There’s a good chance quite a few of you had to do a double-take or look a little closer. That’s exactly what Roots wants you [...]
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Filed under: Campaign Critiques, Green Marketing, Marketing Trends, Strategy, Visual Identity
Posted on June 19th, 2008 by Christine Babick
Mitsubishi wants you to know that it cares about the environment as much as it cares about you in its vehicles. Yesterday Mitsubishi announced its love and care with a new tagline:
Drive@earth
It is intended to convey two big ideas:
1. Automobiles connect us to the world
2. A new emphasis on environmental issues
The tagline is really an [...]
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Filed under: Branding, Green Marketing, Strategy, Taglines, Visual Identity
Posted on June 1st, 2008 by Kris Saim
Lately it seems that “green” has become THE marketer’s buzzword. With all of the hype surrounding “going green” it can be difficult to tell who is truly taking the right steps to protect and renew the environment and who is simply “greenwashing” their consumers.
There are loads of ways that companies can help the environment:
using organic [...]
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Filed under: Experiential Marketing, Green Marketing, Marketing Trends
Posted on May 27th, 2008 by Christine Babick
There is something so satisfying simple about managing projects. They are a discrete part of work life. They have a beginning and an end. For those of us who use project management software, there are few moments in the office that bring as much joy as the moment when we enter project status as “Completed.” [...]
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Filed under: Branding, Green Marketing
