We have been hearing big names being shot down one after the other these days and they are not small empires. Lehman Brothers, AIG, Morgan Chase and Merril Lynch are big time names in the business industry and their finance branding is something that many aspire to be. But that was before.
Today, it is all about survival. Many call it mismanagement while others say that the times are just plain hard. But above it all and assuming that they do (except for Lehman Brothers which declared bankruptcy), how can they rebuild the brand and win the trust of their old clients?
There will…
ZDNET is reporting that the Securities and Exchange Commission provided unanimous approval today for corporations to use Corporate Blogs as a means to release information that meets public disclosure requirements.
I don’t know that you’ll see many corporation taking advantage of this medium but there are some who have successful corporate blogs that could use this to provide information to the public. In those instances, there is the opportunity for unique conversation to develop around content usually reserved for faxed releases and obscure postings. This can position a corporate blog in a whole new way for some brands.
It’s additional proof that Social Media…
A movie promotions powerhouse it is not. But Kmart is determined to change that.
Aiming to lose its ugly duckling status as a licensed merchandise partner to become an official promotional partner, Kmart is leveraging its 1,400 stores to develop a more expansive entertainment strategy.
How did they come to this point? Their customers told them. Customers “respond very favorably to entertainment properties,” Kmart explained.
But what about the competition…Walmart and Target? Not so much. Calling this lack of entertainment property promotions a “potential white space,” Kmart saw an opportunity and went all carpe diem on it.
Kmart Strategy
Then: Pulled together some in-store signage…
During a recent integrated advertising conference, Joseph Jaffe has provided an interesting perspective on Social Media mistakes made by some of the top marketers: Sprint, Sony, T-mobile, Target and Starbucks. Jaffe has been challenging corporations and individuals to harness the power of social media and new opportunities for one to one communication. I think it’s a challenge to all of us, to bring our brands to the conversation. This age of conversation is an open door for brands to change the game and truly interact with consumers. Are you up for the challenge?
Head over to AdAge for the Video.
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Joe Jaffe,
Social…
The answer to the question I posed in my last entry…What brand is this?
Excellent Undergraduate Experience….. Catholic…..
Athletics/Football….. Service:
One of the strongest brands in the nation: The University of Notre Dame
The Princeton Review conducted a survey two years ago asking parents for their top ten list of “dream” colleges for their kids. The University of Notre Dame made number four.
Now back to a previous point about the power of integrating overlapping brand components. With famously loyal alumni, Notre Dame is a prime example of how a tightly wound integration of all its brand components, existing in the mind (and hearts) of…
