More “connecting with people” from Microsoft and Crispin Porter. Still no mention of Mac by name in the ads… Microsoft just calls-out PC stereotypes - Now, that’s a loaded word.
Life Without Walls
Kelliann McDonald is a dynamic Marketing & PR Professional and head of K. Melanie Marketing Consultants. You can read more about Kelliann and K. Melanie Marketing Consultants at http://blog.kmelanie.com.
Here’s the extended version of the second ad to roll out in the heavily anticipated Crispin Porter + Bogusky campaign to re-brand Microsoft.
As I suspected, the off-beat first ad, Shoe Circus was just an introduction to the storyline. In this New Family ad, you really start to see the direction Crispin takes in their re-branding efforts.
According to the ad, Bill Gates and Microsoft have “connected a BILLION people,” but have still managed to fall out of touch.
They seek to remedy that…
“New Family”
I think this second ad may quiet some of the critics. Don’t you agree?
Kelliann McDonald is a dynamic Marketing &…
Recall my blog back in March of this year, “CP + B Slated to Combat Microsoft’s Humiliation” where Microsoft announced that my former employer, Crispin Porter + Bogusky of Miami and Denver landed the $300 million account to restore the Windows brand.
Here is one of the first ads rolled out this week during the NFL opening night. The ad stars Comedian, Jerry Seinfeld and Microsoft Corp. Chairman, Bill Gates.
Crispin is known for their unconventional creative strategies, where viral marketing and the buzz surrounding their innovative concepts propel their campaigns into the limelight.
This is the first of what I’m expecting to be several…
The buzz surrounding the all-Black July 2008 issue of Vogue Italia is still going strong as Condé Nast, for the first time ever, is reprinting the issue to meet high demand.
According to fashion and entertainment blog Make Fetch Happen, “Even telephone book-sized upcoming September issues are feeling the pinch with American Vogue’s 50 page drop from last year and an overall page decline of 4%,” implying that Vogue Italia’s themed edition, featuring models of African decent, has revitalized sales.
This July 2008 issue is said to have come about by the lack of diversity on NYC Fashion Week runways and…
