Sure, a picture like this one might evoke some outrage by a few overly conservative people. But seriously, a mayonnaise commercial being pulled off the air in the UK because two men are kissing is somewhat of a joke, especially since the UK has honored “partnerships” since 2005. I am curious how many commercials that [...]
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Filed under: Kris Saim, Television Marketing
As communities around the US put new laws in place to outlaw driving while talking or texting on mobile phones, manufacturers are stepping up to the plate with freebies.
It’s not enough that gas prices are over $4 a gallon in most locations around our great nation, but now talking on your cell phone can get [...]
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Filed under: Branding, Kris Saim, Product Sampling
The US might set the standard for some forms of advertising, but it’s no secret that we are way behind the times in terms of Mobile (Cell Phone) Marketing. Tons of companies are researching ways to bring strong mobile marketing programs to light. How do you get the attention of a consumer without invading their [...]
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Filed under: Advertising, Kris Saim, Mobile Marketing
My daughter is isn’t quite a teenager just yet (only 11) but she already embodies the traits of this hard-to-reach group of potential buyers.
A recent study by OTX suggests that while teens aged 13-17 spend about 11.5 hours per day online interacting with social network sites and general browsing, the group still prefers face-face interactions [...]
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Filed under: Kris Saim, Marketing Resources
