ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Marketing Religion | Beneath the Brand

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Do You Know the Muffin Man?

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His name is Keith Johnson and he has made a Muffin Car: a cupcake-shaped runabout, which conceals a tiny electric all-terrain vehicle complete with handlebars from a Hello Kitty bicycle. You could think of Keith as a lone eccentric, toiling away in his garage, fueled by butter cream, but you’d be wrong. He’s actually one of a dozen or so people who make and race muffin cars.

And they are not alone. In fact, there are thousands of people who are now making things again. Curious, new things, with a real sense of wonder to them. These modern day inventors —…

A Heavenly Brief

 

 

 

 

 

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A little while ago I found a really amazing speech called The Brief for the Sistine Chapel on the English brand planning site www.accountplanning.net.


Written by Damian O’Malley, who is now the Executive Planning Director for McCann Europe, the speech illustrated just how important a brief is to the creative process.

 

In it, Damian imagines the various briefs that Pope Julius II, or the Pope’s account man, Cardinal Alidosi may have given Michelangelo. Each is analyzed for its effectiveness and potential outcome, and the article ends with the kind of brief that has the power to inspire a Michelangelo — or a…

Benedict Brings Catholic Church Positive PR

Pope Benedict XVI brought some much needed positive PR to the Roman Catholic Church last week with his first U.S. visit.

Nearly 60,000 faithful followers listened at Yankee Stadium as he gave the final sermon of his six-day visit.

The patronage of Catholic Church has steadily declined in part by the seemingly rampant sexual abuse of altar boys at the hands of church leaders.

Pope Benedict briefly referenced this saying that praying for the kingdom of God “means not losing heart in the face of adversity, resistance and scandal. It means overcoming every separation between faith and life, and countering false gospels of…