When I’m facing a challenge in my career I look for guidance from a higher authority.
Some read the bible, some read Ogilvy on Advertising and some read the iChing. I read the iSally. That’s when I open to a random page from Radical Careering, Sally Hogshead’s wonderfully inspiring and insightful book about careers, and see what wisdom she has for me. Here are a few choice nuggets I’ve read recently:
Worry less, do more. You only get a finite number of thoughts, choose wisely.
Never surrender to circumstances. There’s always another path to discover or create.
…most days, success is about wrestling failure…
About 18 months ago, I needed a new car. Badly. My old one was . . . well, OLD. So, I began the search. 
I had an opportunity fall into my lap. An older but in awesome shape Acura TL. We are talking luxury car with leather heated seats, built-in GPS, the whole enchilada. Although it was 7 years old, it had been driven by a kindly school nurse, and only had about 75,000 miles on it. It was in immaculate condition, and was priced way below what it should have been. So, I was all over that like a…
The second Microsoft ad has arrived with Bill and Jerry moving in with a family in suburbia. The spot is long at 4:30 and quirky to say the least. I’m curious to see how this unfolds as we see more spots. It’s going to take Microsoft a long time to change the perception they have and it’s going to take a lot more than off the wall commercials. I’m interested to see if they ultimate message they deliver through the spots is carried throughout the brand with innovative products, service and down to the employees. I’m curious to see where this…
Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on a documentary featuring the 2008 Cannes Young Lions Film Competition.
Who are these Young Lions? If you go to YouTube, you can see the teams from 26 different countries. Each team has this challenge: Produce a 60-second viral video showing kids having fun while having a…
A few months ago, WIRED magazine sounded off like they’ve got a pair. The topic? Green.
I don’t think there is one person on this earth aside from a few Zulu tribes, some members of China’s business community, and those who are already dead who doesn’t talk about “green.”
But this WIRED article is very different from what we’re used to hearing. The article challenged paradigms. Listed among the “heresies”:
- Don’t buy hybrids–buy used cars
- Embrace nuclear power
- Farm the forests
- Organics are not the answer
- A/C is ok
- Live in cities
- China is the solution, not the problem
Before we environmentalists mentally burn the WIRED staff at the stake…
I know what you are thinking—companies still have Intranet sites? The answer is yes, they do and that is a good thing. Intranet sites are a great source of information sharing between companies and employees. I, personally, find it to be a “green” way to accomplish what mounds of memos and forms used to in the “olden days.” Take a moment to think about the topics covered on an Intranet site:
- Human Resources: From downloading a self-help direct deposit form to finding out who to contact with an employee issue. Payroll, benefits and training are all items taken care of in…
The following is a :30 second spot from the National Foundation for the Deaf in New Zealand. Public service announcements always have the potential to deliver a powerful message if the they are thoughtful and can help you experience something from another perspective. This spot does a great job of communicating the challenges of the hearing impaired and makes you stop and think about the hearing you take for granted. I wish some brands would think about delivering their message without shouting and trying to actually communicating a point.
Compliments to Tim at Adfreak for this one.
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What is this brand?
- Icon of the 20th century
- A worldwide marketing phenomenon used to sell everything from booze to T-shirts to mugs to bikinis
- Image represents socialist ideals but is used for capitalist purposes
…………………
The one and only Che Guevara, who would have celebrated his 80th birthday on June 14. Hidden for years within the confines of Cuban photographer Alberto Korda’s studio in Havana, Che Guevara’s famous image portrait was used to transform Che into an icon of daring and rebellion.
It makes a little sense that Cuba’s government has used the image to promote its revolution and to rake in tourist dollars through…
