ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Mobile Marketing | Beneath the Brand

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McRib Promoted via Mobile

McDonalds has announced the return of its seasonal pork sandwich, the McRib. While it is familiar to most, promoting it to gain more consumer awareness is still needed. But while traditional marketing is bound to be turned to, McDonalds has reportedly partnered with Myxer, a hyper-targeting ad service to help promote it via mobile.

McDonald’s is spreading the word via ads that invite consumers to text the word “MCRIB” to 69937 to get free mobile content, such as ringtones and wallpapers touting the McRib. Moroch, Dallas, handles the regional account and reached out to Myxer for the mobile platform.

Get your phone and…

Article Marketing: Good Article Submission Software to Use

To make the whole article submission process easier, there are only two softwares that I think that could make the grade:

1. Article Submitter Pro
2. Article Submitter by Submit Suite

These are the two article submission programs that can easily aid you in building those one-way backlinks. But of the two, I would prefer the second one, the Article Submitter software by Submit Suite. It offers an easier way since it is automated and the only problem you may have is sorting out the bad from the good sites. It has over 650 sites on its list and about 75% of it are bound…

Article Marketing: Choosing Good Sites for Submission

On the web, there are thousands of sites that accept articles. Among them include:

1. Article Snatch
2. Article Cube
3. Isnare
4. Amazines
5. Go Articles

These are the leading article submission sites you may come across and normally, they help a lot in boosting your page rank and your traffic.

Aside from them, there are other sites to check out as well. Some don’t have good ranks and are just starting. Most of the good ones have closed shop and while they have already established themselves, it remains that you just have to look for other sites as well.

If you are in a hurry to…

Article Marketing: Place your URL at the Bio Box Only

As far as Internet Marketing is concerned, article submissions is certainly one of the common practices you will find. But while you may think that article submissions is mainly for the sake of establishing an individual as far as his ability to write, check out the bio-box and you will certainly find a link to a certain website.

The initial understanding would be that this is where the author originated from. However, take a look at his other articles, you will find a different URL. Does this author hold plenty websites you may ask? Well perhaps not.

That is where you get link…

Palm Treo Pro

Is there hope for Palm? Palm recently announced the Treo Pro smartphone as the next evolution of it’s very popular Treo smartphone. Palm as been floundering of late and their brand has seen as old school and failing. The company was once the leader in PDA/Smartphone technology and innovation and basically launched the pda market.


With the new model, the question still remains: Is it too late for Palm? Apple’s Iphone has changed the market and innovations by Blackberry and others have left Palm in the dust. It may be time for a company that was once a leader and innovator to get back to its roots. If Palm was your brand, how would you…

Brand Icons: Kraft’s Wienermobile

Any brand worth its salt can produce a great promo or ad whose impression lasts a few years in the minds of its consumers. But a more telling example of greatness are the few brands that achieve an impression over several generations. That’s a brand worth not only its salt, but also its bologna.

In 1904, the entrepreneur-immigrant who was also a prescient marketer, Oscar F. Mayer, began branding his company’s meats to capitalize on their popularity. His was one of the first companies to volunteer for testing product purity in the US.

The first Oscar Mayer Wienermobile was created in 1936.…

A Road Trip Worth Taking

Road Trip Blogs have become a staple source of reading for many seeking to grasp a quick inside note to what is taking place around the globe. The largest section of people by far spreading a daily word to the masses would be mommy bloggers. What better way to grab potential dollars then by aligning yourself with mommy bloggers and the road trip to be following in 2008?

The Silicon Valley Moms Group Summer Road Trip 2008, places five moms dashing across America to California for the annual BlogHer Conference. What is amazing about this cross country fun on the road? The list…

Smart Car Marketing

Car Ads Locally, I see a ton of personal vehicles used for the purpose of advertising. And trust me, companies will pay because your car will reach exposure beyond possible outlets a local company may be able to go.

Unfortunately, since I was driving myself, I didn’t get a picture of the exact car that I saw, but this person went above and beyond just slapping an ad about the company on her car, she was marketing herself as the brand to get your company noticed.

At quick glance, not only would she advertise your company / product on her car, she would…

It’s 2008, Where Is Targeted Cell Phone Marketing?

The US might set the standard for some forms of advertising, but it’s no secret that we are way behind the times in terms of Mobile (Cell Phone) Marketing.   Tons of companies are researching ways to bring strong mobile marketing programs to light.  How do you get the attention of a consumer without invading their personal space, because let’s face it, most people view their cell phones as an extension of themselves?

Bluetooth advertising is not something that is unheard of in the US, the Air Force has done some creative things with bluetooth and it’s working (since its program inception the…