Joss Whedon, writer/director for Buffy the Vampire Slayer, Firefly and Serenity, is turning the Internet on its ear with the his latest creation: Dr. Horrible’s Sing-Along Blogs. This short movie is being broken up into three acts and is set to be released a few days apart starting today. The three acts will be made [...]
No Comments »
Filed under: Movie Review, Technology, Viral Marketing
Celebrity brands are interesting if for no other reason than people age. With the release of ‘Smart People,’ Dennis Quaid and Sarah Jessica Parker seem to be searching for roles with more depth as both outgrow the youthful characters portrayed in silly films like ‘The Day After Tomorrow’ and ‘Failure to Launch.’ How the risk will [...]
2 Comments »
Filed under: Branding, Miscellaneous, Movie Review
Every corporation protects its brand with the fervor a parent gives a child. But there’s a scene in the movie American Gangster that speaks to the essence of branding. The scene is a great one for teaching or learning.
Denzell Washington plays Frank Lucas, making the legendary drug-dealing titan of Harlem sort of an anti-hero. We [...]
2 Comments »
Filed under: Branding, Miscellaneous, Movie Review, Personal Opinions
The plot of ‘Jumper’ might be right at home in a future issue of Wired magazine. The main character can teleport wherever he wants to go, rounding out the film slogan, Anywhere is possible. That’d be a handy skill next time you’re stuck in traffic. The L. A. Times says the film was headed for [...]
No Comments »
Filed under: Branding, Miscellaneous, Movie Review, Personal Opinions
Old Spice is at it again. They’re taking a co-branding approach with the new Will Farrell movie Semi-Pro.
They’ve put together a bunch of spots with Farrell and are asking users to vote for their favorite. I give them credit for finding a fun way to partner with a movie that plays to the [...]
1 Comment »
Filed under: Advertising, Branding, Jamey Shiels, Miscellaneous, Movie Review
I love a good movie. I especially love a good spoof movie. I have to admit that I have yet to see the movie 300. It’s on my list but I have a feeling I may actually "Meet the Spartans" before I get around to watching the movie that spawned the spoof. Check it out, [...]
1 Comment »
Filed under: Branding, Jamey Shiels, Marketing Trends, Movie Review
Scoring the best December opening of all time, Will Smith’s “I am Legend” earned $76.5 million at the box office this weekend. I contributed $20 to that total. Thus, I have qualified myself to comment briefly on the films product placement.
One would think with a premise like Robert Neville (Smith) as the lone human survivor [...]
4 Comments »
Filed under: Miscellaneous, Movie Review, Product Placement
