ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Naming | Beneath the Brand

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When Animals Become Brands

For every business or company, logos or symbols that can be easily associated with their line of business is a familiar practice. Some may call them awkward and weird but that would just be in the beginning. Later on, these animal symbols become the driving point to which most companies find themselves becoming familiar, especially if you want visualization through logos to be at the driver’s seat of your corporate vehicle.

Just check out these Unusual Animal Symbols reported via Mashable:

1. Bango
2. Fennec
3. Firefox
4. Myna
5. Songbird
6. Tern
7. Thunderbird
8. Yahoo

Are You Against Gay Marriage?

Depending on your local culture, there will be a lot of debate with regards to this issue on Gay Marriages. Going straight to the point, are you for it or against it? The count will surely be divided. Apparently this will all boil down to the society where gay marriage is being discussed.

While many are debating on its legality some are resorting to all means to get the upper hand. If you think of it, the ruling will all boil down to the people themselves. There are people who say that it is against the morals of religion while others…

Naming is Branding

Creating a name is a form of branding. When we get a glimpse of our newborn baby, we try to think of a good name to call him by. For business it is practically the same. When we think of a business, we often try to associate it by brainstorming a suitable name for it. Among the factors we try to include would be the following:

1. Purpose of existence of the Company
2. Mission and Vision of the Company
3. Product Lines
4. Marketing Strategies
5. Types of Service

Before we have a certain product registered, chances are a lot of time will be spent in…

Aciphex vs. Ass Effects

Choosing a name is difficult to do. You could set your baby up difficult life if you are not careful. The same is true for brands. The Nintendo Wii is an example of an odd name that some how works. Wii, Phonetically, it sounds like “we” and the console was meant to played by the whole family. It sounds a little funny, but it works.

The same can not be said for the acid reflux medication, Aciphex. Aciphex is Phonetically similar to Ass Effects. Watch this ad with your eyes closed and listen. It was funny at first but it bothers…

The Name Game

altoids-to-zima.gif

Ever wondered where those curiously strong mints got their name? Or that certain malternative? The stories behind those popular product names and a lot more can be found in Evan Morris’s wonderfully entertaining book From Altoids to Zima.

Evan takes you behind the scenes to reveal the thinking — or sometimes lack of thinking — that went into naming each product. Among the many interesting facts, you’ll find out what the Ms in M&Ms stand for; if Scotch tape was invented in Scotland; and why a cereal that contains neither grapes nor nuts is called Grape Nuts.

The story of each product…