A few months ago, WIRED magazine sounded off like they’ve got a pair. The topic? Green.
I don’t think there is one person on this earth aside from a few Zulu tribes, some members of China’s business community, and those who are already dead who doesn’t talk about “green.”
But this WIRED article is very different [...]
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Filed under: Branding, Green Marketing, Message, Outlandish Statements
Ever since the pseudo-documentary movie “Super Size Me” came out, bashing fast food restaurants has become as trendy as Croc sandals. But now it’s gotten ridiculous.
In a recent news article, city councilwoman, Jan Perry, is proposing banning fast food franchises from opening in her Los Angeles district because too many of her constituents are obese.
Despite [...]
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Filed under: Marketing Trends, Outlandish Statements, Personal Opinions
When homeowners are desperate to sell their home, you’ll often see a car, furnishings, club memberships, trips, boats, or other big ticket items thrown in to encourage a faster sale.
But one woman in South Florida, desperate for a husband and desperate to sell her home, if offering her hand in marriage to that special someone [...]
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Filed under: Alysia Shivers, Outlandish Statements
Every so often we hear about another marketer forced to bow to the pressures of this fringe group or that fringe group. Today buzz abounds about the Rachael Ray Dunkin Donuts online promotion that was pulled. Why was it pulled? Because some fringe group feels that the scarf she is wearing too closely resemble those worn [...]
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Filed under: Advertising, Campaign Critiques, Outlandish Statements
I did a bit of research this semester on the whole concept of digital for my master’s thesis and I’d like to share some insights with you. I am prepared to be 100% wrong here, but I’d like to give my honest opinion. There are countless experts and bloggers with opinions on the digital future [...]
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Filed under: Luis Carranza, Outlandish Statements, Personal Opinions, Technology, VCU Brandcenter
The Internet has been all abuzz about the proposed Microsoft-Yahoo merger. Or, is it the Yahoo-AOL merger? Or, the Yahoo-Google merger? Confusing, isn’t it. Oh, and, in the midst of all that, Yahoo strikes a deal with MLB.com.
More than one blogger/journalist has seen this for what it is, one big soap opera. Marketing expert Andy [...]
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Filed under: Industry News, Outlandish Statements, Technology
I was at the 7-11 yesterday looking for some refreshment and came across Tiger! Gatorade worked out a 5 year 100 million dollar deal with the golf superstar who rejected a Vitamin Water offer of a mere $75M. The sports drink features an image of Tiger Woods in a triumphant pose. I bought the drink [...]
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Filed under: Branding, Luis Carranza, Outlandish Statements, Personal Opinions, VCU Brandcenter
(DISCLAIMER: This post was written with tongue firmly planted in cheek and is in no-wise an endorsement of any political candidate.)
Of all the Super Bowl ads, Pepsi won the share of voice award among bloggers, according to Marketing Charts (click image to enlarge):
In the weeks leading up to Super Tuesday, Barack Obama drove the [...]
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Filed under: Advertising, Branding, Outlandish Statements, Political Marketing
Remember when TIME named you person of the year? Advertising Age also selected you as the agency of the year. You even made several Super Bowl ads. Everyone was blogging about your ads months before the big game. You had more PR than you knew what to do with. It was a great time [...]
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Filed under: Advertising, Luis Carranza, Marketing Trends, Outlandish Statements, Personal Opinions, Social Media Marketing, VCU Brandcenter
If you haven’t heard by now, Hillary Clinton has once again revitalized her image.
Let’s discuss. If you were the first viable woman running for the presidency, but had a reputation of being cold and calculated, how would your political marketing strategists revamp your image?
You guessed it - stage a sentimental moment! Don’t misunderstand me… [...]
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Filed under: Campaign Critiques, Miscellaneous, Outlandish Statements, Personal Opinions, Political Marketing
Just like your mother always said… you should try new things. Apparently, I really listened to mine. I’m always trying new things. I’ve got brand loyalty for quite a few products, like laundry detergent, perfume, soap, cleaning agents and plenty of others.
However, for some reason when I see an ad for something I would normally [...]
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Filed under: Miscellaneous, Outlandish Statements
Recently, I read yet another article on how advertising/ branding contributes to the obesity problem in the U.S., particularly in children. A call for government restrictions on ads targeted at children was issued.
Apparently, when a child (ages 3- 5) has a choice between a burger, fries, carrots, or milk wrapped in plain white paper or [...]
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Filed under: Industry News, Outlandish Statements, Personal Opinions
