I try not to ever double up on what I write for one blog on another. However I thought this idea was so creative and fun that I had to double up and share that the Golden Magazine will be hitting newsstands soon!
A new magazine is actually going to launch with a golden touch! Literally!
Kohl [...]
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Filed under: Marketing Innovation, Marketing Niche, Packaging, Public Relations, Strategy
Over the weekend, I went with some old friends from college to eat at this little “hole in the wall” seafood restaurant in St. Augustine. When I say St. Augustine, I say that loosely because the address may technically be St. Augustine but the restaurant is in the middle of nowhere, with nothing around it for miles. It [...]
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Filed under: Advertising, Business, Marketing Trends, Packaging, Strategy
The Chicago Tribune recently reported that Chicago-based Intelligentsia Coffee is phasing out its 20-ounce coffee and espresso beverages. Why? According to CEO Doug Zell, larger drinks end up “masking and adulterating the pure, intense flavors we work hard to source, roast and produce.” Nevermind the fact that the 12-ounce size is the best-selling size. To me this is pure [...]
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Filed under: Packaging, Public Relations, Strategy, Word of Mouth Marketing
Aren’t those pretty bottles? I sure think so.
I haven’t tried the product yet, but every time I see the T.V. commercial, I make a mental note to pick it up next time we’re at the store.
Oh, and these breakfast bars? So good! And their quirky, fresh name just seals the deal for our family.
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Filed under: Advertising, Branding, Design, Green Marketing, Packaging, Television Marketing
"Holy [bleep]! Jack Link’s makes an organic beef jerky that doesn’t have MSG in it!!! [bleep] yeah! The package says ORGANIC on it!" -text message I sent to one of my brothers as I saw the Jack Link’s ORGANIC Beef Jerky and noticed it didn’t have Monosodium Glutamate (MSG) added to it.
Yup. That was my [...]
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Filed under: Packaging
As all of you Vodka drinkers know, Absolut has a number of varieties in the Vodka they sell; the varieties range from special packaging to limited edition bottles to unique and one of a kind flavors.
So what is the latest and great in Absolut products? Trendhunter describes that Absolut is “looking for people who are [...]
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Filed under: Advertising, Branding, Miscellaneous, Packaging
