If you were Hertz in the 60’s, you pushed your tag line of “Putting you in the driver’s seat” into the copy and came up with something a little more comparative — “Where winners rent.” In this OJ Simpson commercial, they were basically telling car renters that if you went with Number 2, you were [...]
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Filed under: Advertising, Political Marketing
When it came to Avis, they made a wise choice by admitting that they weren’t the best. But they turned this negative into a positive. They want to be number one so they responded by saying “We try harder.”
Today, it seems the Republican presidential nominee is taking a page from the Avis case study. The [...]
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Filed under: Advertising, Campaign Critiques, Political Marketing
The Grand Old Party has created a parody of Facebook called BarackBook to make certain points against Senator Obama. The Obama campaign has taken advantage of digital media like no other political campaing in history. They have used the internet to their advantage and done it rather well, especially in raising funds. But, digital technolgy [...]
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Filed under: Advertising, Campaign Critiques, Luis Carranza, Political Marketing, VCU Brandcenter
As we are thrust into this political season, it is hard not to take note of the grandiouse marketing moves each political party makes as they vie to be top dog. Casual observers can easily take note of the machine at work grinding out ads for radio, TV, outdoor, door-to-door, and telephone. Ever more now [...]
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Filed under: Political Marketing, Public Relations
As Sens. Obama and McCain contemplate their choices for VP, speculation abounds to who will be the eventual picks. Even as the role of the VP becomes a more prominent one, the person chosen still has to paint a picture that voters can relate to and balance the potential negatives of the presidential candidate. So the marketing choices that these two [...]
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Filed under: Campaign Critiques, Political Marketing
A person is a brand too. Take a look inside the workings of Sender, LLC, the firm behind the Obama logo. Sender’s principal came from DesignKitchen, a top brand identity firm. Influenced by corporate branding projects, this project deserved a mark that could truly stand alone; this is important for a potential president.
The key to [...]
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Filed under: Branding, Design, Political Marketing, Visual Identity
Barack Obama and Hillary Clinton represent a changing of the guard in presidential politics. Yet, the concept of a black American and a woman running for the highest office in the nation is still novel to some. Look around. This is a historic moment. Regardless of who wins the primaries, politics will be a little [...]
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Filed under: Luis Carranza, Personal Opinions, Political Marketing, VCU Brandcenter
With print media chanting a fairly dismal liturgy, the website Townhall.com is reversing a trend by expanding the online brand to print. The new magazine just released its 5th issue wrapped in a perfect bound cover and packed with color photos. The paper stock is heavier than that of other political magazines both left and [...]
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Filed under: Advertising, Branding, Industry News, Miscellaneous, New Discoveries, Personal Opinions, Political Marketing
All PR professionals strive to prepare their client to produce the perfect sound bite. To deliver that couple of hard-hitting, straight to the point sentences that will hand-deliver the topic and aid the insertion of the sound bite into news broadcasts.
There’s a very high degree of journalist ethics that goes along with placing a sound [...]
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Filed under: Miscellaneous, Personal Opinions, Political Marketing, Social Media Marketing
Xoddo claims to be the first “the first online ‘design it, build it, buy it’ stuffed toy in history. I don’t really like these weird little toys. You can customize the toy however you want, as long as it’s bright stupid looking. I’m not a kid and maybe I’m biased against bad design, but there [...]
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Filed under: Branding, Luis Carranza, Political Marketing, Strategy, Technology, VCU Brandcenter
I ask this question because all businesses can learn from the last few months of political theater. A Presidential candidate must create a ‘brand’ and then manage that brand effectively. Not being able to control your brand image results in your opponent defining your brand, like what happened to John Kerry and the “flip-flopper” image.
Obama [...]
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Filed under: Branding, Marketing Trends, Political Marketing
The Pennsylvania primary is taking way too long. I usually flip through the cable news channels to get different perspectives, but lately there has been a lot of the same old thing. So I thought I’d try something a little different. I went to Wefeelfine.org to find out exactly how Pennsylvanians feel. I’m a [...]
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Filed under: Campaign Critiques, Political Marketing, Social Media Marketing, Technology, VCU Brandcenter
When I was growing up my hometown’s sole television station offered airtime to local politicians in the days ahead of elections. Each would get a few minutes to stump for themselves with segments running one after the other for what seemed like hours. It was quintessential small market television. And whether the airtime was contributed by [...]
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Filed under: Advertising, Industry News, Political Marketing, Technology
One of Axe’s new TV spots features the usual guy-gets-the-girl shtick, but this time they actually highlight what the product really does. The spot, entitled “crack” illustrates how Axe gets you “from funky to fresh.” While this ad is very Axe and very exaggerated, it does a good job of selling a realistic benefit. A [...]
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Filed under: Advertising, Campaign Critiques, Luis Carranza, Political Marketing, VCU Brandcenter
(DISCLAIMER: This post was written with tongue firmly planted in cheek and is in no-wise an endorsement of any political candidate.)
Of all the Super Bowl ads, Pepsi won the share of voice award among bloggers, according to Marketing Charts (click image to enlarge):
In the weeks leading up to Super Tuesday, Barack Obama drove the [...]
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Filed under: Advertising, Branding, Outlandish Statements, Political Marketing
I signed up for the email lists of a few of the candidates to experience their internet strategy first-hand. After the New Hampshire primary, I received an email from Barack Obama’s campaign saying that they had set a goal of 100,000 online donors in 2008, a goal they hoped to reach before the Nevada caucuses.
Naturally [...]
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Filed under: Marketing Trends, Political Marketing
If you haven’t heard by now, Hillary Clinton has once again revitalized her image.
Let’s discuss. If you were the first viable woman running for the presidency, but had a reputation of being cold and calculated, how would your political marketing strategists revamp your image?
You guessed it - stage a sentimental moment! Don’t misunderstand me… [...]
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Filed under: Campaign Critiques, Miscellaneous, Outlandish Statements, Personal Opinions, Political Marketing
