Posted on July 15th, 2008 by Alysia Shivers
Effective advertising not only means a thought-provoking and/or eye-catching ad, but also valuable placement, which is just as important as the ad’s message.
I just recently returned from a week-long trip to Panama and discovered that ad placement in some cases is not well thought out.
In the small, mountain town of Boquete, for instance, a billboard [...]
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Filed under: Advertising, Campaign Critiques, Personal Opinions, Product Placement
Posted on July 10th, 2008 by Amy
Coca Cola is rewarding U.S. residents above the age of 13 year to a free 20-ounce bottle of Coke Zero!Why, might you ask?
The “Taste of Victory” promotion, and soda giveaway, is a celebration of the Coke Zero 400, which is the 18th race of the 2008 NASCAR Sprint Cup season held in Daytona Beach, Florida, [...]
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Filed under: Advertising, Campaign Critiques, Product Placement, Strategy
Posted on July 9th, 2008 by Dannie McClain
Blogs have become a staple source of reading for many seeking to grasp a quick inside note to what is taking place around the globe. The largest section of people by far spreading a daily word to the masses would be mommy bloggers. What better way to grab potential dollars then by aligning yourself [...]
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Filed under: Branding, Dannie McClain, Marketing Innovation, Mobile Marketing, Product Placement, Public Relations, Strategy, Visual Identity
Posted on July 8th, 2008 by Christine Babick
The likes of Red Bull, MTV, Nike, and Sony Music are now enabling users—to buy, that is. It’s like a one-step program for impulse buyers, where viral video meets e-commerce, where advertisers connect with social media users. A company called Splashcast released a tool that turns online videos into impulse buying opportunities. It’s called “HotSpot.”
Here’s [...]
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Filed under: Advertising, Marketing Innovation, Product Placement, Social Media Marketing, Viral Marketing
Posted on July 7th, 2008 by Kristie Lorette
I spent the weekend in Ormond Beach (just north of Daytona Beach) with one of my good friends and her family. If you are a race fan then you know that the Coke 400 race was this past weekend and as I watched the last 13 laps of the race on TV, it hit me [...]
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Filed under: Branding, Marketing Trends, Product Placement, Strategy
Posted on June 26th, 2008 by Karl
Kudos to Burger King for creating something everybody wants. What I’m talking about is the Burger King Gold Card that has everyone buzzing following a recent Hugh Laurie interview. Evidently, high-profile celebrities who are loyal to Burger King are given a card that entitles them to free meals forever. Just for mentioning BK favorably in [...]
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Filed under: Advertising, Industry News, Marketing Niche, Product Placement, Strategy
Posted on May 30th, 2008 by Amy Blanchard
So I had my second interview today for a small, local magazine. I feel it went really very well. I’m one of three final candidates and I personally know one of the other candidates. Against her, I feel my chances are quite good. I just don’t know who that other candidate is.
Anyway - today I [...]
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Filed under: Advertising, Branding, Marketing Resources, Personal Opinions, Product Placement
Posted on May 28th, 2008 by kelliann
Courtesy of an advanced screening of the highly anticipated movie, Sex and the City: Get Carried Away, I bring you this trend watch.
This summer’s sure-to-be BLOCKBUSTER hit does not disappoint. For Sex and the City fans, it is a must see.
Not only does the storyline pick-up right where the HBO series left off and all [...]
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Filed under: Advertising, Kelliann McDonald, Miscellaneous, Product Placement
Posted on May 24th, 2008 by Amy Blanchard
My 5-year old daughter tells me that she had a picnic with the neighbor girls yesterday and that they snacked on “milk’s favorite cookie“.
A Comcast technician came to our house about a month ago to fix our wiring. At one point during this time, my daughter heads upstairs, telling me: “I just told the Comcastic [...]
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Filed under: Advertising, Branding, Campaign Critiques, Miscellaneous, Personal Opinions, Product Placement, Social Media Marketing, Television Marketing
Posted on May 16th, 2008 by Amy Blanchard
So - I don’t know - maybe a month or so ago, as I was zoning out on my evening dose of entertainment brain fluff, I noticed the above image flash onto the TV screen. Seriously, it was there for, like, a nano second.
What was that? What just happened here? What’s going on? And why [...]
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Filed under: Advertising, Branding, New Discoveries, Product Placement, Strategy, Television Marketing
Posted on May 5th, 2008 by Karl
In a recent Adweek article, Hunter College professor Stuart Ewen criticizes a viral campaign created by students at Hunter College for a class project. This successful campaign featured Heidi Cee, who was duped into paying a reward for her lost handbag that wasn’t hers. Instead, it was a knock-off. Using MySpace and Facebook, Heidi begins [...]
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Filed under: Advertising, Education, Personal Opinions, Product Placement
Posted on April 25th, 2008 by Kay B. Day
Brand strategists for Olay products know they’re doing something exactly right when Advertising Age magazine calls a marketing tool a “killer online app.” Those same strategists know a method has hit the ball out of the marketing stadium if it works well enough to draw a million visitors since January, persuading 80% of those visitors [...]
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Filed under: Advertising, Branding, Industry News, Marketing Trends, Personal Opinions, Product Placement
Posted on April 15th, 2008 by Kay B. Day
What if you could buy a Mac, or most of a Mac, from a startup for $399 instead of the roughly $2,000 you have to fork out to buy the real thing? Discussions on the Web are hissing and spitting like a backyard grill about that issue. Tom Spring has the scoop at the PC [...]
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Filed under: Branding, Emerging Tech, Industry News, Miscellaneous, Product Placement
Posted on April 5th, 2008 by Paul
It worked for cigarette makers. Get teens hooked on nicotine and you’ll have them for life. Personal care products companies are hoping that approach will work for them as well. Case in point, a national cheerleading competition held last month. Girls walked away with cans of hair spray, mascara, deodorant, shaving cream and razors.
“Forces are making [...]
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Filed under: Advertising, Campaign Critiques, Product Placement
Posted on April 4th, 2008 by Kay B. Day
Because I freelance for a number of different print and Web publications, I’m a green pasture for publicists who want to get the word out about their clients’ new products. There is at the moment a neat stack of books and presentation folders with glossy product inserts in a corner of my office. Most of [...]
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Filed under: Advertising, Branding, Education, Marketing Resources, Miscellaneous, Personal Opinions, Product Placement
Posted on March 11th, 2008 by Jamey
Here’s a mash up of two major online brands. Will it Blend and Seth Godin. The Will it Blend story is an shining example of an old product company using new marketing to reach out to a new audience. Seth Godin is the champion of new marketing and features the blender story in his book. [...]
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Filed under: Branding, Jamey Shiels, Marketing Trends, Product Placement, Strategy
Posted on January 29th, 2008 by Jamey
Lego blocks turned 50 today. The company has been around a while longer than that, but today is the 50th anniversary of the patent of the block toys. The toys themselves are timeless but I think that Lego has done a good job of staying engaged with new generations. They’ve made the choice to [...]
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Filed under: Branding, Jamey Shiels, Miscellaneous, Product Placement, Strategy
Posted on December 30th, 2007 by Luis
L’Oréal and their digital agency, Avenue A/Razorfish have created a campaign that spoofs product placement on television sitcoms. The campaign includes a blog that talks about a great show that’s not going to air. The show, “The Harry Situation” is part Three’s company, part American Pie. Viral clips of the show are available on the [...]
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Filed under: Advertising, Luis Carranza, Product Placement, Social Media Marketing, Strategy
Posted on December 19th, 2007 by Jamey
I’ve been following a discussion revolving around the value for brands and the impact the may have on social networks. Doc Searle’s has an interesting commentary in response to Jeremiah Owyang’s question asking if Brands should join or build social networks.
Doc makes a very interesting argument against brand’s joining or building social networks. He also [...]
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Filed under: Marketing Trends, Miscellaneous, Product Placement, Strategy
Posted on December 17th, 2007 by kelliann
Scoring the best December opening of all time, Will Smith’s “I am Legend” earned $76.5 million at the box office this weekend. I contributed $20 to that total. Thus, I have qualified myself to comment briefly on the films product placement.
One would think with a premise like Robert Neville (Smith) as the lone human survivor [...]
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Filed under: Miscellaneous, Movie Review, Product Placement
