When you are on the threshold of opening a new company, it will come to a point where you will need an identification card for your company. It is different from the usual IDs that we flash when we are asked for proof of identity. It is something that will forever be in the minds of your target market, assuming you effectively build your company in the manner that it becomes memorable to them.
The initial concept will always be the hard part. Things to consider would include:
1. Colors
2. Shapes
3. Fonts
4. Alignment
5. Font Sizes
6. Complexity
Ideally all of these would be on…
Here is something that can be held close to the China-melamine issue. As you all know, more countries are being enticed to buy local and avoid the Chinese products. One glaring note you will find in such products is the existence of Chinese characters in the labeling of the packaging.
Some companies cannot take it out unless you are solely distributing it to your native land. Exclusive distribution is something that can help solve this issue. But others are hesitant to make it an investment, caring less of the impact of foreign characters in the packaging.
Take the case of this Chin…
Any brand worth its salt can produce a great promo or ad whose impression lasts a few years in the minds of its consumers. But a more telling example of greatness are the few brands that achieve an impression over several generations. That’s a brand worth not only its salt, but also its bologna.
In 1904, the entrepreneur-immigrant who was also a prescient marketer, Oscar F. Mayer, began branding his company’s meats to capitalize on their popularity. His was one of the first companies to volunteer for testing product purity in the US.
The first Oscar Mayer Wienermobile was created in 1936.…
As communities around the US put new laws in place to outlaw driving while talking or texting on mobile phones, manufacturers are stepping up to the plate with freebies.
It’s not enough that gas prices are over $4 a gallon in most locations around our great nation, but now talking on your cell phone can get you a steep fine and depending on where you get your ticket, this is one moving violation you don’t want to have to deal with. Enter companies like Parrot, LG, Micorsoft and Ford.
Looking at how they can build brand loyalty, some companies have begun to…
