Talk about bad timing, toys are the main attraction whenever the holidays come into play. But for KB company, one of the largest toy companies in the U.S., has reportedly filed for Chapter 11 as it plans to close its stores and begin liquidation sales in the middle of the season.
While many know that companies will fall one after another like stacked dominoes, it looks like the timing couldn’t have been worse. It comes in the light of the failed auto bailout plan and certainly things are looking bleaker for most companies that used to rule the business sector.
“The…
Another Black Friday shopping bonanza has come and gone. Surprises were to be found on both sides of the cash register.
Some consumers were surprised at some of the sales. In the past, many of the truly great savings were acquired by mail-in rebates. Companies could offer these tremendous rebates because they counted on some people failing to send them in, thus paying full price for the item.
Yet many companies have now gone to instant rebates or just plain price markdowns. The day of the mail-in voucher is nearly gone.
While I personally waited in line, people were excited over getting a…
Halloween ended two weeks ago. So, of course, we are right into the midst of the Christmas season.
Wait, what? Christmas?
What happened to Thanksgiving? You know, with the being thankful, and the turkey, and the pilgrims?
All I know is the malls already have Christmas music going all day long. The commercial fervor of Christmas tramples all over Turkey Day. In fact, Thanksgiving has lost much of its meaning, and just becomes an excuse to eat a big meal.
My suggestions would be this. Merge the entire period of late October through late December into one holiday season, that of Christhanksoween. It will…
His name is Bob Thacker and he’s the guy who tirelessly worked to transform Target from a little known discount store in Minnesota, to the much loved retailer it is today.
Now he’s working just as hard for OfficeMax and, given how smart a client he is, I have no doubt he’ll do just what he set out to do.
Why’s Bob a dream client? Because he understands that:
- Thinking big is the only way to get big
- Marketing builds over time
- Stories define a brand
- Surprise and delight are essential
- No Risk = No Reward
Bob has gotten off to a pretty great start for OfficeMax. So…
