When you are on the threshold of opening a new company, it will come to a point where you will need an identification card for your company. It is different from the usual IDs that we flash when we are asked for proof of identity. It is something that will forever be in the minds of your target market, assuming you effectively build your company in the manner that it becomes memorable to them.
The initial concept will always be the hard part. Things to consider would include:
1. Colors
2. Shapes
3. Fonts
4. Alignment
5. Font Sizes
6. Complexity
Ideally all of these would be on…
PBS has a new spot called “School Bus.” Part of their award-winning “Be More” brand campaign, “School Bus” is a very short story about a young boy’s extraordinary journey.
In only 70 seconds, the boy’s journey takes him first to the southernmost part of the earth, then to an moment in history, then to the Broadway stage, and finally into the solar system.
The purpose of the spot? It’s an invitation to experience PBS content.
“Be more” is supposed to illustrate how PBS helps you to explore new ideas and new worlds, and broaden personal horizons….all this fueled by compelling content offered exclusively…
Putting politics aside and focusing on the analysis of Walmart’s new logo, wordmark, and tagline, I noticed that the latter echoed some other tagline, one that consists of two short sentences with a parallel structure, each starting with a verb and featuring one of the 25 reasons why people buy (save money).
Save money. Live better. (Walmart)
Expect more. Pay less. (Target)
It isn’t just the language that’s being copycatted. Walmart’s new starburst echoes competitor Target’s bull’s-eye, with its clean, bright look. Attempting to update its image beyond the logo arena, Walmart has also copycatted Target by changing its corporate uniform for store…
Here’s a fabulous presentation on happiness as a business model from Tara Hunt of Citizen Agency and HorsePigCow. It’s almost 200 slides but it’s worth your time to flip through and soak up the message and the imagery. If we could all operate this way, amazing things would happen. Think of where we could go if our business model was actually built on happiness.
| View | Upload your own
Technorati Tags: Beneath the Brand,Jamey Shiels,Tara Hunt,Citizen Agency,HorsePigCow,Business Models
Mitsubishi wants you to know that it cares about the environment as much as it cares about you in its vehicles. Yesterday Mitsubishi announced its love and care with a new tagline:
Drive@earth
It is intended to convey two big ideas:
1. Automobiles connect us to the world
2. A new emphasis on environmental issues
The tagline is really an announcement of a renewed focus for the company as they reinvent their business plan, recognizing that automakers have a special responsibility to build a sustainable partnership with the environment.
Some have said that it doesn’t roll off the tongue the way Mazda’s Zoom-Zoom does. True, but…
Trademark-infringement can be defined roughly as using "confusingly similar" terms or marks used by another company for your own purpose. Again, that is a rough statement. Well, what happens when you share the same name with a world-known chef like, Wolfgang? You may try to reap the rewards, but you may just get burned by your own flame.
The Wolfgang Puck brand has been hit with a string of
confusion since Wolfgang Zwiener entered the picture. A line of restaurants named, "Wolfgang’s Steakhouse," are the confusion, specifically confusing customers. Customers see the name and automatically assume that Wolfgang Puck is behind…
My previous entry was to point out that a brand is a concept that may consist of many words in the mind, not just one. It’s possible a brand can consist of one, as in
Mercedes = Prestige.
Consider the tagline of a company. Often that line can do the work that’s needed to distill the essence of the brand in several words:
Apple: Think different
TAZO: The reincarnation of tea
FedEx: The world on time
Saturn: A different kind of car company
eBay: The world’s online marketplace
Target: Expect more. Pay less.
Just the concept of tea being reincarnated has to make you think.
…
