Posted on August 11th, 2008 by Kristie Lorette
I heard about a newsletter this morning that is by invitation-only. I found this to be a very interesting strategy for marketing. So this particular newsletter covers the world of professional men’s clothing—starting out as a “GQ for lawyers,” telling attorneys what is the latest fashion for their profession and where they can find and [...]
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Filed under: Advertising, Campaign Critiques, Marketing Niche, Miscellaneous, Strategy, Viral Marketing, Word of Mouth Marketing
Posted on August 8th, 2008 by Christine Babick
Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on [...]
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Filed under: Green Marketing, Industry Awards, Message, Social Media Marketing, Viral Marketing
Posted on July 31st, 2008 by Jamey
While I was reviewing my RSS feeds this week, Adfreak pointed me to this YouTube Choose Your Own Adventure idea being put together by a guy name Cory Williams. Cory is asking you to help him find his cat, Sparta. The concept is very interesting in that you can use the YouTube set up to [...]
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Filed under: Branding, Campaign Critiques, Experiential Marketing, Jamey Shiels, Marketing Innovation, Marketing Trends, Social Media Marketing, Strategy, Viral Marketing
Posted on July 29th, 2008 by whitney
Many of my fellow BTB bloggers also post their thoughts on various other sites, some have their own (www.stevenstark.net) and some are part of other communities (www.deepsouthmoms.com). What I think is so interesting is that there is a blog for everyone and everything out there. And if there’s not, you can very simply create your own.
My [...]
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Filed under: Business, Miscellaneous, Personal Opinions, Social Media Marketing, Technology, Viral Marketing, Whitney Smith
Posted on July 29th, 2008 by Christine Babick
Chalk one up for tradition. Personal communication is still unbeatable WOM…offline WOM is more prevalent, positive and credible than online buzz.
First of all, word-of-mouth conversations that take place in person and over the phone are far more prevalent than those online. About 3.5 billion US WOM conversations occur daily. Offline WOM accounts for 92 [...]
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Filed under: Research, Viral Marketing, Word of Mouth Marketing
Posted on July 21st, 2008 by Karl
Recently, the marketing geniuses over at Cardo Systems admitted to fabricating the videos on YouTube that showed people from around the world popping popcorn by surrounding the kernels with their cell phones. These videos were some of the most popular around the Internet and spawned a whole series of new videos, in which people tried [...]
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Filed under: Advertising, Branding, Viral Marketing
Posted on July 16th, 2008 by Karl
Joss Whedon, writer/director for Buffy the Vampire Slayer, Firefly and Serenity, is turning the Internet on its ear with the his latest creation: Dr. Horrible’s Sing-Along Blogs. This short movie is being broken up into three acts and is set to be released a few days apart starting today. The three acts will be made [...]
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Filed under: Movie Review, Technology, Viral Marketing
Posted on July 10th, 2008 by Steven Stark
You have probably heard about the dancing guy phenomena by now. His name is Matt Harding and he’s a regular fella who is happily dancing his way around the world. Literally. In his latest video on YouTube called, simply, Dancing, he is seen strutting his stuff in 69 different locations around the world, in some [...]
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Filed under: Branding, Marketing Innovation, Social Media Marketing, Strategy, Viral Marketing, Visual Identity
Posted on July 8th, 2008 by Christine Babick
The likes of Red Bull, MTV, Nike, and Sony Music are now enabling users—to buy, that is. It’s like a one-step program for impulse buyers, where viral video meets e-commerce, where advertisers connect with social media users. A company called Splashcast released a tool that turns online videos into impulse buying opportunities. It’s called “HotSpot.”
Here’s [...]
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Filed under: Advertising, Marketing Innovation, Product Placement, Social Media Marketing, Viral Marketing
