Recall my blog back in March of this year, “CP + B Slated to Combat Microsoft’s Humiliation” where Microsoft announced that my former employer, Crispin Porter + Bogusky of Miami and Denver landed the $300 million account to restore the Windows brand.
Here is one of the first ads rolled out this week during the NFL opening night. The ad stars Comedian, Jerry Seinfeld and Microsoft Corp. Chairman, Bill Gates.
Crispin is known for their unconventional creative strategies, where viral marketing and the buzz surrounding their innovative concepts propel their campaigns into the limelight.
This is the first of what I’m expecting to be several…
I heard about a newsletter this morning that is by invitation-only. I found this to be a very interesting strategy for marketing. So this particular newsletter covers the world of professional men’s clothing—starting out as a “GQ for lawyers,” telling attorneys what is the latest fashion for their profession and where they can find and buy the featured clothing item. It’s been around for about three years and has grown exponentially now to include other professions like banking and brokerage firms. By limiting its newsletter members to those invited by other members, it has not only increased its subscribers, but…
Chalk one up for tradition. Personal communication is still unbeatable WOM…offline WOM is more prevalent, positive and credible than online buzz.
First of all, word-of-mouth conversations that take place in person and over the phone are far more prevalent than those online. About 3.5 billion US WOM conversations occur daily. Offline WOM accounts for 92 percent of these. Offline is the predominant mode of WOM across all age groups.
And not only is it more prevalent, face-to-face communication is more:
- Positive in tone
- Likely to be judged “highly credible”
- Likely to lead to strong purchase intent than online talk
…………………
I’ll believe it when I see…
Celebrate the jazz! The following three ads are celebrations of jazz music, jazz radio and jazz festivals!
1.) Swept Away by the Music!
The Wreckhouse Blues and Jazz Festival celebrated the launch of the festival with these outdoor ads!
2.) Play that Funky Music!
The Stockholm Jazz Fest used existing posted to get across the message of the upcoming events! I love the use of this saxophone and the microphone on these posters!
3.) The Ticket to the Concert!
What better way to promote an upcoming event than on the keys of a piano. These tickets were created to celebrate an upcoming concert at a jazz…
You may think it’s your grandfather or your father. But try asking your college-going younger brother.
A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well.
Mainstream newspaper readership is declining everywhere, and yet college newspapers are still very much alive. The eye-opening facts:
* 76% read their paper in the past month. For dailies, it is 92%.
* Despite internet usage gaining strength, the print edition still gets more eyeballs.
* 73% say they look at the ads in their college paper.
* Top areas of interest? Entertainment news, sports, and current…
In a move to generate interest for the word of mouth medium, BzzAgent is offering a guarantee that their campaigns will outperform traditional media by 20%. The catch is that an advertiser must spend at least $300,000 on a campaign with BzzAgent using word of mouth and other media. An independent third part vendor will be involved with the measurement to help support the offer.
One of the challenges related to social media and tactics like word of mouth is measurement and what is considered success. It’s difficult to measure conversation and more so to translate that conversation into sales. It seems…
In order to prove the claim that they can remove all stains in one wash, Breeze Excel laundry detergent, actually “delivered” on their promise to consumers.
Instead of sending a box with a gift in it, to the target market of women’s groups in Thailand, the box that was mailed was actually wrapped with the gift.
A t-shirt wrapped box contained a sample of the laundry detergent and if consumers wanted to see the results of their product all they had to do was wash the t-shirt with the enclosed laundry detergent sample.
The best part of the promotion was the ability to…
This year, Heinz claimed the No. 1 equity score in Harris Interactive’s EquiTrend brand-equity study. It has ranked consistently among top brands.
EquiTrend is a study that measures more than 1,000 brands across 39 categories based on six base measures: familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust.
Total number of brands rated was 1,170.
The study was conducted among 20,289 US consumers age 15+. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings.
This year’s study included specific questions that help quantify the level of WOM marketing within a category. In order…
Locally, I see a ton of personal vehicles used for the purpose of advertising. And trust me, companies will pay because your car will reach exposure beyond possible outlets a local company may be able to go.
Unfortunately, since I was driving myself, I didn’t get a picture of the exact car that I saw, but this person went above and beyond just slapping an ad about the company on her car, she was marketing herself as the brand to get your company noticed.
At quick glance, not only would she advertise your company / product on her car, she would…
We learned from Amy in an earlier post that word of mouth (WOM) can help companies relay job openings, “Hey, we have a job opening.” And it can also get you in the door, “Hey, I’m looking for a job.” So, we know that WOM helps to increase awareness, but can it help increase focus enough to honestly get the word out?
Awareness and focus on you and your product will carry you a long way if you have a product worth talking about. It must be interesting, engaging; grabbing the attention of the consumer for them to want to utter the product…
As I continue my job search, I’m learning more and more about the decline of traditional advertising.
Newspaper job postings are relatively nonexistent these days - yeah, I already knew that. But even on-line, finding work in my desired field near my home, it’s pretty hard to come by.
But - I do have a distant in-law relative who works for an amazing publishing company not to far from my home. And I have a friend who works for an educational supplies company - turns out they’re looking to hire several different people for various positions. And then there’s….
Anyway. I could go on. But…
I am a huge Apple fan. I started using an iMac about 7 years ago for video and photo editing when I worked for my parents’ studio. I was captivated by the beautiful presentation, the easy to use software and of course, the coolness factor. Today, I am the only Mac user in my office — I convinced my boss to let me switch because I often work from home at night and I was tired of dragging my Dell laptop home where I already had a perfectly good MacBook to use. I share this story regularly — this is…
The 
