http://www.beneaththebrand.com Thu, 20 Nov 2008 06:46:38 +0000 http://backend.userland.com/rss092 en Much has been said in recent days regarding the financial distress that American auto makers are in. It would seem their fate rests on the decision by congress as to whether they will get an AIG-esque bailout. Yet there is still a bad taste in the mouths of Americans from ... http://www.beneaththebrand.com/2008/11/auto-industry-pleads-their-case-to-the-common-man/ For most car owner out there, the worst situation you can find yourself in is getting a flat. While you can always change it with your trusty reserve tire, the whole ordeal may become a harrowing one, especially if you don’t know how to go about changing the flat tire. There ... http://www.beneaththebrand.com/2008/11/no-spare-tire-seal-it/ A picture paints a thousand words and in the world of advertising, if you don’t know how to really express the message you are trying to make, expect some bad karma coming your way. At least this was the scenario when by J&J's McNeil Consumer Healthcare unit made it appear ... http://www.beneaththebrand.com/2008/11/offensive-mom-ad-pulled-out/ Branding your business used to be about the colors you chose to use on your company brochure and the logo that you used on everything from your business card to your letterhead. In these modern times, your branding has to extend to 21st century marketing collateral like all of the ... http://www.beneaththebrand.com/2008/11/3-modern-ways-to-brand-your-business/ The United States has been known to provide American muscle cars and when that is mentioned, three names come into mind: 1. Chrysler 2. General Motors 3. Ford If you look at it, these are some of the best car brand names in the industry. You would think they had it made. But they have not been ... http://www.beneaththebrand.com/2008/11/should-the-government-bailout-the-big-three-auto-names/ Yahoo Chief Executive Officer Jerry Yang has stepped down and with this development, Microsoft Corporation is knocking on the door once again. Microsoft has reportedly made an offer of $31 per share to which the Transaction valued at approximately $44.6 billion in cash and stock; provides 62 percent premium to current ... http://www.beneaththebrand.com/2008/11/microsoft-may-discuss-business-with-new-yahoo-ceo/ You don’t really have to luck at the tough economic times to know that people will come charging into your store each time you hold out special sales like the Black Friday specials that has been scheduled in most stores like Walmart and Best Buy. Each time these sales are announced, ... http://www.beneaththebrand.com/2008/11/black-friday-specials-rampage/ Women tend to pay greater attention to how they look than men. Women are far more selective about which salon they go to, how their hair is done, etc. Men need haircuts, too. However, they tend to just go wherever is convenient. Yes, I know I am generalizing here, but most ... http://www.beneaththebrand.com/2008/11/clipping-out-a-niche/ We all know that Facebook is the hot social media on the buzz right now and apparently many companies and entrepreneurs are trying to vye for ad placement on their site. But while that is a hot topic in the presses, step on the brakes. Are you really expecting results ... http://www.beneaththebrand.com/2008/11/facebook-advertising-is-not-meant-for-all/ A change of path seems to be on Pepsi management as it has reportedly ended a long standing relationship with BBDO which was responsible for familiar monikers like “The Choice of a New Generation” and “The Joy of Pepsi”. This has apparently surprised a lot of people particularly because their ties ... http://www.beneaththebrand.com/2008/11/bbdo-and-pepsico-part-ways/