When you launch a product, is only normal for marketers to try and keep it as general as possible. However, when it comes to clinical or medical products, you better be on the lookout for people who may be monitoring you. That is just the case on what happened to Bayer Corp’s Yaz birth control pill where it claimed to be the total solution for women with post menstrual disorder.
The problem is that they generalized too much, not taking into account the various cases of PMS. Further, Yaz has not shown any proof that it is indeed catered to women…
“Eric and Kathy” host a morning show here in Chicago. Their current ad campaign is plastered both inside and out of busses and trains throughout the city. Each ad features a rock star on one side, all dressed up in his/her usual garb, makeup, and expression—and then Eric and Kathy on the other side, imitating them. It’s simple and smart. Eric and Kathy are transformed into Pink, Justin Timberlake, Gwen Stefani, and Fall Out Boy, among others. And in each one, they actually do a surprisingly good job. Not only are the ads funny, but they also pose the question…
Two recent vodka ads get the “eww” award for the day. They may be disturbing, they may be off-color, and that’s the point—because they also cut through the noise. It’s hard to get through to us. Not because we are thickheaded but because as plugged-in Americans, we are so marketing savvy. And (for better or worse) this visceral reaction is one way to still get through to us. Two examples of the power of “ew” are Svedka Vodka’s “Fem Bot” ads and Belvedere Vodka’s, er, well, girl next to the crotch ad.
The Svedka ad campaign features a rather well-endowed robot…
