A picture paints a thousand words and in the world of advertising, if you don’t know how to really express the message you are trying to make, expect some bad karma coming your way. At least this was the scenario when by J&J’s McNeil Consumer Healthcare unit made it appear as if children were a burden to new mothers.
As a result due to a mass lambasting of the said ad seen at the motrin.com, many furious mothers showed what they thought of the ad through one of the hottest social media devices in the world today, Twitter.
The ad has since…
We all know that Facebook is the hot social media on the buzz right now and apparently many companies and entrepreneurs are trying to vye for ad placement on their site. But while that is a hot topic in the presses, step on the brakes. Are you really expecting results by placing ads on Facebook?
First, you have to do the numbers. Consider your target audience, check out the potential help it can provide in generating revenue and see who are already there. Marketing research still has to come into play and for most companies, feasibility studies are still a must.
As for…
A change of path seems to be on Pepsi management as it has reportedly ended a long standing relationship with BBDO which was responsible for familiar monikers like “The Choice of a New Generation” and “The Joy of Pepsi”.
This has apparently surprised a lot of people particularly because their ties were seen to be solid since 1960. But taking its cue from the aggressive advertising and promotional tactics that its rival, Coca Cola, has taken, a change of advertising partnership may be the best solution for PepsiCo at this point.
The agency that will replace BBDO is also owned by Omnicom. It…
People in marketing today initially believe that the key towards successful marketing is all about promotions and building rant over any product or service. But before you do that, have you ever given it much thought on looking deeper on the product or service? Have you checked the relationship of the commodity with the brand you are trying to build?
Brand essence is that single thought that reflects the soul of the brand’s core identity. There is always are relationship and while any marketer can go on and rant that he will penetrate this and that, unless you know what your…
The Simpsons have long been a successful animated series and is actually on their 19th season. There is no question that despite some debate over the manner of production that this cartoon series has had, people just love them regardless of what is being said. And Burger King knows this all too well.
Burger King has been known to make good in investments and partnerships. Apparently The Simpsons has become a lucrative tie-up. So with their tie-up, you can just imagine the impact that it will have in the industry, something like bringing together two powers for a wider area of…
No thanks to a government antitrust law, a supposed advertising partnership between Google and Yahoo did not materialize, choosing not to risk the possible sanctions of getting into a legal battle and of course damage its current status with existing valued partners.
It is more of a business decision. Apparently, legal issues are something that anyone would want to avoid especially if you are a big name in the Internet industry. Combining two giants in a projected multi-million dollar deal is something that is bound to draw lots of attention and of course who else would be the first to be on line?…
We have been hearing the clamor to clamp down on the advertising of junk food since generally, they are not providing kids a healthy way of eating. Apparently, local authorities are dead serious as they are going to the extent of banning vending machines that distribute them as well.
Junk food advertising has been around and the familiarity that people have with these snacks has been astonishing. But if you see them around, check out what they have inside. You may be surprised that only healthy food snacks are the ones inside of them from hereon.
Machines will have to contain…
Can a voice be a brand?
Not on its own, necessarily. But it can be a part of a brand, especially if it’s associated with a mammoth advertising and cultural icon.
Case in point: Pop ‘N Fresh, aka “The Pillsbury Doughboy,” the mascot of The Pillsbury Company. His instantly recognizable “ho ho ho” catch phase, uttered when he’s poked in the stomach, has been heard in Pillsbury television and radio (and now, Internet) advertisements since 1965.
At the time of his public debut, Pop ‘N’ Fresh’s voice was provided by actor Paul Frees (also known as the voice of Boris Badenov on The…
What’s the world coming to when a fig snack has an identity crisis? Is the Fig Newton a cookie, a fruit bar, or a mini fruit cake?
Nabisco has always seemed to do well with FN ad slogans, and yet upon closer inspection, they seem to have had multiple personality disorder.
Examples: In the 1980s: “A cookie is just a cookie, but a Newton is fruit and cake.” In 2006, the brand claimed that a Fig Newton contained more fruit than a Nutri-Grain bar. In 2007: “The cookie that thinks it is a fruit.” And yet, the packaging of Newtons state: “Fruit…
Remember the Oscar Meyer bologna song?
What about the Big Mac jingle?
Back in the 70s and 80s, companies didn’t make clever jingles so you would have something to sing under your breath. They were utlizing very subtle mind control on you. They wanted yo
u to remember.
Studies have shown that your memory improves just by making yourself aware of something. By creating a catchy jingle that caught in our heads, it forced us to be aware of the product or company. It lodged itself into our memories so thoroughly that we can often repeat these jingles flawlessly, even though we have not…
The thing to notice these days is that businesses have to be wiser and plan differently. There are companies who choose to employ the same strategy but for companies like GAP, a shift in strategy due to the hard times seems to be their vision in improving business ties.
One thing you may note is their cut in TV advertising. They have decided to shift to traditional marketing practices to cut advertising cost allocations for optimal business operations. Everyone needs to cut their expenses and for GAP, advertising will just have to wait for now.
(Source) Biz Journals
Brian Yalung is an Editor…
Seeing ads is one thing and while sensual and revealing scenes from commercials have been surely hit, categorizing them as inappropriate for a general audience, the same goes for the words you use. Sometimes, we see companies make use of words to carry the bulk of the ad and the level of exposure can go as far as children as well.
An ad that was shown “Zack and Miri Make a Porno”, a movie that stars Kevin Smith has been hit for using the offensive word “Porno”. While to some it may be harmless, the educational level and curious minds of…
Cervical cancer has been reportedly growing and in fact, 1 out of 4 girl teens are now getting Cervical Cancer shots to avoid the sexually transmitted human papillomavirus, or HPV.
Thanks to the aggressive campaign as well, the Gardasil vaccine from Merck & Co. protects against strains of the virus that cause about 70 percent of cervical cancers.
So add that awareness together with heavy aggressive advertising and you get a positive response and a significant reason why more teenage girls are making sure they get their shots early.
(Source) ABC News
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and…
If there is one powerful medium that everyone knows, it is television. We see most shows today flashing various fashion trends and wardrobes to which certain accessories like jewelry and watches come as a package when a viewer wants to be seen in the same style that they see from their favorite actress.
Most companies are adhering to this trend and for sure, this approach can be a great boost towards hitting the right target market and building you brand as well. Just take a look at the Technomarine brand which offers watches in the market priced between Php 15,000.00 to…
Is everyone ready?
Ready for the September 28th season premiere of Dexter?
Well, get ready! Check out these cool, glossy magazine covers.
The covers replicate magazines such as Details, The New Yorker, People, Wired and GQ. With story lines like, “Everyone’s Favourite Hacker is Back,” “Dexter Morgan, Why He’s so Killer” and “Serial Sexy, Dexter Morgan Spills his Guts on Life as America’s Hottest Bad Boy.”
The world’s favorite serial killer is coming back for a third season on Showtime and along with these so called magazine covers, some pretty elaborate ad campaigns such as the ‘Bloody Urinals’ and ‘Butcher Shop’ promos, have been…
In Belgium, this creatively and very appropriate promotion was done for Safari Park Beekse Bergen.
The lion was used to promote the Safari Park and what a perfect fit for the meat that consumers purchase at the local butcher!
What do you think? Have you seen butcher paper used for any other promotions? I would be curious to see them!
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search…
This Saturday, as I watched USC thrash the overrated Ohio State football team (sorry Gabe), I couldn’t help but wonder how the ad business might benefit from having referees and umpires watch over the creative process. The following are some of the calls I suspect we might see if such supervision came to pass: 
Holding: client or account exec doesn’t forward necessary information to complete assignment.
Penalty: creative team gets an extra 5 days to complete assignment.
False Start: assignment started before creative brief approved by client.
Penalty: current deadline is void. new schedule to start once brief is approved.
Delay of Game: creative team…
Just a quick one today!
Check out how this local museum used fun advertising to promote an upscale exhibit!
To promote an upcoming exhibit at the museum, the Utah Museum of Fine Arts used these fun house mirrors and blurry windows (to hang in exisiting windows) to promote the message: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.
What do you think of the campaign? I think it’s a perfect fit for the exhibit! What other creative promos have you seen done for art museums?
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.…
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London and later expanded to more cities in the United Kingdom and elsewhere. Their ads are always creative, especially when it comes to its famous sales.
The most recent ads depicted shoppers as vultures fighting over pieces on sale and the newest Harvey Nichols ads show us female shoppers as runners in killer heels.
“While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad, detailed a Trendhunter article. These creative ads were done…
His name is Bob Thacker and he’s the guy who tirelessly worked to transform Target from a little known discount store in Minnesota, to the much loved retailer it is today.
Now he’s working just as hard for OfficeMax and, given how smart a client he is, I have no doubt he’ll do just what he set out to do.
Why’s Bob a dream client? Because he understands that:
Bob has gotten off to a pretty great start for OfficeMax. So…
