ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 AMC | Beneath the Brand

Monthly archives

The Twitter Song

Twitter is a micro-blogging platform that has grown exponentially over the past two years. Twitter allows a user to share information using 140 characters or less. As it grows and the user base increases, many brands are jumping on the bandwagon, some more effectively than others. An excellent example is the recent campaign surrounding the Mad Men television show on AMC. It started with avid fans creating twitter accounts, AMC asking them to knock it off and then changing their minds. It’s an interesting story that you can read over at the toad stool.

It’s not an ideal tool for all brands but if it’s used in…

Mad About Mad Men

mm_landing_season2_103b_2464.jpg

Mad Men, in case you haven’t seen it, is an original series that started last year on AMC, about a New York City advertising agency, set in 1960.

The first season was fantastic: great writing, acting and art direction. And for those of us in the business, it’s also a journey back in time to an era where going to work at an ad agency, for men, meant wearing a suit (even creatives!), smoking a pipe and drinking the proverbial three martini lunch.

For women, it mostly meant being chased around the office by suit wearing, pipe smoking, drunken letches, but that’s…