Just a quick one today!
Check out how this local museum used fun advertising to promote an upscale exhibit!
To promote an upcoming exhibit at the museum, the Utah Museum of Fine Arts used these fun house mirrors and blurry windows (to hang in exisiting windows) to promote the message: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.
What do you think of the campaign? I think it’s a perfect fit for the exhibit! What other creative promos have you seen done for art museums?
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.…
GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.
The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets are being cleaned as well.
GreenGraffiti™ is completely carbon neutral and contributes in a unique way to a healthier environment.
So yes, it is more environmentally friendly to advertise using water (which is pretty much what all is being used to clean the streets) but how much…
Boral cement trucks have taken a creative approach to green messaging by using the bodies of the cement barrels as an advertising technique.
These hippie like trucks are painted with the messaging: Happily powered by natural gas.
What do you think of this green messaging? It is a very creative way of getting across the environmentally friendly message!
What other creative green messaging have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is…
Flip flop maker, Havaianas, is creative not only with their footwear design, and other products, but in their advertising too.
The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns. Havaianas also makes their presence by sending exclusive flip flops to Oscar nominees, as well as key global opinion leaders.
One of their most recent guerrilla promotions was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out.
Think this guerilla campaign is great? What do you think about this other new product they are trying?
The latest product from the company is…
Remember the story of King Midas?
King Midas was a greedy king who wished that whatever he touched would turn to gold, and ended up starving himself because all the food he touched turned to the valuable metal.
According to livegrids, the project by an unknown rebel street artist questions the necessity of various objects in our daily life. The artist has been painting water fountains, public telephones, dustbins and other public stuff around the streets of Barcelona to put his message out.
What do you think of the message being sent here? Is it effective? Would it be more effective if the…
This past weekend in the meatpacking district of NYC, Google promoted their collaboration with artists for iGoogle by projecting imagery on the side of buildings and creating a tented lounge that included computer stations on the street. Google event marketing manager Lorin Pollack staged this 3-day event starting Thursday May 1. Imagery was produced by various artists including,?Tory Burch, ?Coldplay, ?Oscar de la Renta ?Dolce & Gabbana, ?Michael Graves, and my favorite Jeff Koons and were projected for 4 hours each night.
Although I watched these projections for about 10 minutes on Saturday night, I had no idea this was a…
